8 creative content ideas to level up your strategy ✨

Hi there, 

Welcome to another Friday filled with the best marketing tips for small businesses! 😎

Trying to take your social media pages from “meh” to “must-follow”? 

Sometimes, all you need is a bit of inspiration and guidance. We’ve compiled our top social media content tips along with examples and personal insights from various brands.

Sit back, relax, and get inspired! 💡

In today’s newsletter:

• 8 creative content ideas to level up your marketing strategy

• How the iOS 14.5 update has impacted marketers and how smart advertisers should adapt their strategies

Let’s get started! 👇

Instagram

• Instagram testing support for browser-based posting
• Instagram announces new 'Creator Week' event to provide platform insights and tips

Facebook

• Facebook looks to expand paid events tools to host pay-per-view local sports

• Facebook introduced your new favorite way to shop: live shopping Fridays

Twitter

• Twitter about to launch Twitter Blue, a paid subscription service
• Twitter to revamp user profiles with About tab, support for pronouns, ‘confirmed’ status and more
•  

TikTok

• TikTok rolls out tools to bulk delete and report comments, block users

Audio apps

• Clubhouse outlines plan for next stage of Android roll out

Pinterest

• Pinterest to test livestreamed events this month with 21 creators

Others

• Creating an Instagram Strategy for an influencer with 250K+ followers on Instagram [a Reddit thread]

• 10 e-commerce trends all online shop owners need to know in 2021 [Infographic]
• LinkedIn provides new tips on establishing an effective approach to thought leadership content

iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods

If anyone else is worried about the new iOS 14.5 update and how it's impacting advertising, then you might want to listen in to this podcast episode by Molly Pittman – she dives into what’s changed so far, how this update impacts marketers, and how smart advertisers should adapt their strategies.

💡 8 Social Media Content Ideas to Incorporate into Your Strategy

Looking for inspiration for your next social media post? These social media content ideas will help you keep your feeds feeling fresh and engaging for your audience.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

✨ Level Up Your Marketing with an Instagram Business Profile

Creating an Instagram business profile allows you to add contact information and action buttons to your profile, get insights about your posts and audience, and enables you to schedule content with third-party products like Buffer.

👏 Welcoming Gabi and Carlos to the Buffer Team!

We're delighted to be welcoming Gabrielle Tang, joining as an engineering manager, and Carlos Muñoz, joining as an internal tools engineer.

Gabi lives in the Netherlands, and is originally from Brisbane, Australia. She taught herself to code in high school (amazing!!) and went on to study engineering at university. Something that stood out to us in Gabi's application was her book recommendations - Drive by Daniel Pink, The Culture Map by Erin Meyer, and The Five Dysfunctions of a Team by Patrick Lencioni - all big Buffer favorites that have informed much of our leadership culture. 

Carlos is currently living in Madrid, Spain. He likes cooking, playing Padel, and soccer with friends, and hiking with his family. He also likes to travel and explore different cultures. What stood out to us about his interview was his ability to practice reflection and commitment to self-growth.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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Sent by the team at Buffer
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