tl;drMarketing - tl;dr Marketing May 21st - 2021 Issue

Digital Marketing News Roundup

May 21st - 2021

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Today’s digital marketing roundup includes news that Twitter Opens Account Verification To The Public, Google Ads Introduces Account Monthly Spend Limits and more.

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Social Media

Snap Emphasizes Commerce In Updates To Its Camera And AR Platforms

At Snap’s Partner Summit, the company announced a number of updates to the company’s developer tools and AR-focused Lens Studio, including several focused on bringing shopping deeper into the Snapchat experience. Here are some of [...]

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Paid Media

Google Ads Announces A Bunch Of New Bidding Features

Google Ads has announced a bunch of new changes to bidding recently here are some of the highlights: Get more insights with top signals for Target ROAS and Maximize conversion value Apply seasonality adjustments at [...]

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Social Media

Snapchat Users Will Be Able To Tip Popular Creators Later This Year

Snapchat users will be able to tip high-profile creators through the app’s chat function later this year, Snap said Thursday. The move pushes the social media company further into creator monetization. Users will be able to purchase [...]

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General

Vice Media Group Now Produces More Stories Than Text Or Video

Vice’s titles now produce more story-style content every month than they do traditional text- or horizontal video-based content, and the success of Stories Studio has Vice thinking through ways it can use it across other [...]

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Social Media

Snap Brings Partner-centric Layers To Its Social Map Used By 250 Million People

Snap announced Layers  today at the company’s Snap Partner Summit, it allows users to add data from some of Snap’s chosen developer partners directly to their map so they can see the world in a [...]

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General

Apple Launches An Affiliate Program For Paid Podcast Subscriptions

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The [...]

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Paid Media

Google Ads Introduces Account Monthly Spend Limits

After 2 decades, Google is finally introducing a new Monthly Spend Limit into ad accounts, allowing advertisers to set a hard limit to how much all their campaigns spend every month! Google’s Monthly Spend Limits is an [...]

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Social Media

Snap Unveiled 4th Gen Augmented Reality Glasses

Snap’s new Spectacles glasses are its most ambitious yet. Unlike past models, Snap isn’t selling them. Instead, it’s giving them directly to an undisclosed number of AR effects creators through an application program online. On [...]

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Social Media

Twitter Opens Account Verification To The Public

Over the next few weeks, everyone on Twitter will start to see the new verification application directly in the Account Settings tab.  If your application is approved, you’ll see the blue badge automatically on your [...]

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Social Media

Pinterest Talks About The Evolution Of Visual Search On Their Platform

Pinterest has shared some new insights into user search activity as part of an overview of how its search system works, and how it has evolved over time to provide more accurate matches. Here are some [...]

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Social Media

Snap Launches Standalone Story Creation App Called Story Studio

Snap announced at its Partner Summit today that it will launch a standalone app called Story Studio comprising more sophisticated editing tools so that users can create more professional-looking Stories. Stories created within the new app can be shared to [...]

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SEO

Case Study: How Gusto Uses Content To Take On Existing SaaS Giants

This post breaks down the content strategy at Gusto, here are some of the highlights: Creating Content That Aligns With Users Needs Blog Posts Targeting Long Tail Search Terms Engage Writers Who Create With Authority [...]

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Paid Media

Google Launches New Advertising Options For App Developers

Google Ads have announced a bunch of new changes recently here are some of the highlights: Starting in June, they are expanding the reach of App campaigns on Android to users in the desktop versions [...]

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Social Media

Twitter Adds Scheduling for Spaces, Reminders to Attendees

Twitter continues to advance its social audio Spaces tool with the addition of Spaces scheduling, enabling broadcasters to plan out, and build hype around their upcoming events. When you go to set-up a Space, you’ll see [...]

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Social Media

TikTok Adds New Bulk Comment Deletion and Reporting Tools

TikTok has added a new option that will enable users to bulk delete comments on their clips or report them for potential violations providing another means to control the user experience in the app, and avoid [...]

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Social Media

Twitter Will Start Labeling Useful Bot Accounts From July

Twitter‘s rolling out its new verification process starting today. Apart from this, the company also shared that it’s planning to introduce a new label for a special type of accounts: bots. The company didn’t say [...]

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Social Media

Coming Soon to Twitter - User Profiles With About Tab, Support For Pronouns, Confirmed Status And More

Twitter previewed a slate of changes that will soon come to Twitter profiles. In addition to your name, photo, banner, bio and other features available today, the new Twitter profile will include an “About” tab [...]

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