tl;drMarketing - tl;dr Marketing May 24th - 2021 Issue

Digital Marketing News Roundup
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May 24th - 2021

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Today’s digital marketing roundup includes news that SEO Takeaways & SEO Tips From Google I/O 2021, Updates to ARCore from Google I/O Session and more.

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Social Media

Twitter Previews Ticketed Spaces, Says It’ll Take A 20 Percent Cut Of Sales

Twitter’s getting ready for the launch of its Ticketed Spaces feature, and today, it’s previewing what users can expect when they go to host their first one. US users will be able to apply to [...]

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Sponsor

Compose High-Performing Audience-Based Copy in Seconds Using AI

Be relevant — don’t be generic. Use CopyAI to create tailored ad copy to target specific audiences and pain points. With our deep learning platform, every campaign can be personalized for any holiday or occasion.

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SEO

Chrome Extension To Recommend Local Businesses While Shopping On Amazon Or Ebay

Buy Nearby is a chrome extension that recommends local businesses! While browsing through Amazon or eBay, the chrome extension will show nearby businesses tailored to what you were previously searching for.

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Paid Media

Google Talks About Evolving Dynamic Ad Insertion For The Future Of Streaming

Google has recently announced updates to ad insertion technology for the next generation of video streaming with DAI Pod Serving, which helps simplify OTT streaming complexity by integrating with your existing first or third-party streaming [...]

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General

Updates to ARCore from Google I/O Session

There are quite a lot of upgrades to make AR much more realistic from depth perception, lighting, improved performance and more. They also talk about how this can have an impact on local and e-commerce. [...]

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SEO

Google Test 3 Results from the Same Domain In One Card on Mobile SERPs

We have seen 2 results in one card from time to time but this one with 3 results in one card from the same site looks new to me.

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Social Media

Twitter Updates Its API To Give Third-party Clients Access To Likes Data And More

Twitter has slowly been upgrading its API after drastically stripping it down back in 2018. The company announced its new API last July and released it to developers shortly thereafter. Now, Twitter has announced an update to the API [...]

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SEO

Google AI On Converting Knowledge Graphs To Natural Language Text

Google talk about how it’s different to apply natural language processing (NLP) models to the web and to the Knowledge Graph and with “Knowledge Graph Based Synthetic Corpus Generation for Knowledge-Enhanced Language Model Pre-training” (KELM) [...]

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Social Media

Instagram Is Working On Bonuses A New Way To Monetize Your Content

Now sure how this comes into play but the internal screenshot shows the following options. Get Paid for Your Reels: Earn bonuses from Instagram when you share new reels. Track Your Progress: See how much [...]

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SEO

Study Shows Google AMP Badge Improved CTR By 11.9% On Average

We know AMP badges are going away and in this experiment by Lily Ray they saw that among the 186 articles analyzed, the CTR improved by 11.9%, on average, with AMP enabled. Check out the [...]

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SEO

SEO Takeaways & SEO Tips From Google I/O 2021

This post looks at things from Google I/O 2021 that were especially useful for SEOs who want to update and refresh their knowledge and learn new things.

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SEO

Study: Big Publisher vs Single Company Google Results on Top Queries

A look at how the Big Publisher vs Single Company-owned results are different now as opposed to when the initial study was released ( from 2016). According to the study majority of these queries have [...]

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Social Media

Snap Acquires AR Display Supplier Behind Its New Spectacles For $500 Million

Snap has acquired WaveOptics, a UK-based augmented reality display maker that helps power the new version of its Spectacles glasses, in a deal valued at more than $500 million. The deal will help Snap lock [...]

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SEO

Google Tests Trending Searches Section on Mobile Google Homepage

Google is running a test where they display trending searches below the search bar on their mobile homepage. I was NOT able to trigger the result from Australia and USA.

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SEO

19 Python Projects That Will Help You Save Time and Effort When Working in SEO

There are loads of powerful ways you can use Python to improve your site and make your work more efficient. This article talks about 19 of them. 1. Automatically generate meta descriptions using AI 2. [...]

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