tl;drMarketing - tl;dr Marketing May 26th - 2021 Issue

Digital Marketing News Roundup

May 26th - 2021

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Today’s digital marketing roundup includes news that Case Study: Does Upvoting a Review on Google Help it Show Up Higher?, Google Is Dropping Support For Generic Rich Results Search Appearance On Search Console and more.

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General

Google Career Certificates Launch In The UK

Google is launching U.K.-wide Google Career Certificates in partnership with the Department for Work and Pensions (DWP). They are  looking to distribute 9,500 Google Career Certificate scholarships in the U.K. through government partnerships with the [...]

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General

Microsoft Uses GPT-3 To Let You Code In Natural Language

Microsoft is now using OpenAI’s massive GPT-3 natural language model in its no-code/low-code Power Apps service to translate spoken text into code in its recently announced Power Fx language. Now don’t get carried away. You’re not [...]

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SEO

Google Is Dropping Support For Generic Rich Results Search Appearance On Search Console

Google is dropping generic rich results search appearance on Search Console, since they now have breakouts for most rich result types, for example: Event, FAQ, HowTo, and more.

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SEO

Google Says Redirecting A URL To A New URL Will Redirect The Core Web Vital Metrics

Google’s John Mueller was asked if redirecting a URL to a new URL will also pass the Core Web Vitals metrics. The short answer is yes, if you redirect page A to new page B, [...]

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Social Media

LinkedIn Adds Boost Option For Organic Posts, New Event Promotion And More

Starting today, you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive [...]

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Social Media

Latest Ad Age-Harris Poll Reveals Viewers Are Underwhelmed By Shoppable Ads

Consumers are showing little enthusiasm for buying products by clicking on ads that run during streaming programming, according to a new poll—a potentially worrying sign for networks that have invested heavily in the so-called shoppable ads. [...]

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Social Media

YouTube Says Videos Will Not Automatically Get Removed For Being Flagged Too Many Times

YouTube does not automatically remove videos or penalize channels for receiving a certain number of flags. All content goes through the same review process. YouTube Creator Liaison, Matt Koval, spoke with the company’s trust and [...]

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General

DC Attorney General Files Antitrust Suit Against Amazon Over Third-party Seller Agreements

Washington, DC Attorney General Karl Racine announced a new antitrust suit against Amazon Tuesday, accusing the company of stifling competition by exerting control over third-party sellers. The lawsuit, filed in DC Superior Court, alleges that [...]

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General

Google Docs Now Supports Positioning Images Behind Or In Front Of Text

Last week, Google announced “Smart Canvas” as a set of features to boost the interconnectedness of Docs and other Workspace apps. Google Docs is now getting a low-hanging capability to “position an image in front of or [...]

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Social Media

First Look At Instagram's Shopping Sticker

Here is a quick look at Instagram’s shopping sticker introductory screen. Some other things to note You can add only one shopping sticker. You can’t add both link and shopping sticker to your story. NOTE: [...]

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Paid Media

Google Ads Will Soon Start Accepting Ads For Sports Betting From State-licensed Entities In Virginia

In May 2021, the Google Ads Gambling and games policy for the United States will be updated. We will begin to accept ads for sports betting from state-licensed entities in Virginia. Advertisers must apply for [...]

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General

Shifty PR Firm Offered European Health Vloggers Substantial Payments To Spread Vaccine Disinformation

Several prominent French and German health-focused YouTubers say they were offered substantial payments by an apparently shifty PR agency to spread disinformation about the Pfizer COVID vaccine. The Guardian reports that the payments were proffered by a U.K.-based PR agency called Fazze, [...]

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SEO

Google Is Giving Discover Even More Visible In Chrome And Some Users Are Not Happy

Start Surface, a Chrome experiment that revamps the new tab page. A version that’s slowly rolling out to users on Chrome 90 right now makes even more room for Discover. You can try it out [...]

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SEO

Case Study: Does Upvoting a Review on Google Help it Show Up Higher?

In this test, they wanted to see if upvoting a review on Google impacted where the review showed up so they did a test on this for a client who had a negative review being [...]

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Paid Media

Someone Gets Ads For Their Mom's Toothpaste Brand After Visiting Them, Explains How It Was Possible

In this Twitter thread, you will get a breakdown of how apps and brands collect and share data to target you.

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SEO

Semrush Launches A New Keyword Difficulty Scoring System

Semrush’s Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. They have [...]

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tl;dr Marketing May 20th - 2021 Issue

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Digital Marketing News Roundup tldr-animation-logo.gif May 20th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Possible Google Update On 19 May 2021, Google Tests

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