A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting

What is and isn't allowed when it comes to fingerprinting? Everyone has a different answer. Even some of the largest mobile measurement firms can’t seem to come to a consensus. Most agree fingerprinting won’t fly with Apple. “Apple will have to keep a close eye on these approaches and enforce ATT against any implementations that are in violation, or risk the policy being completely toothless and consumer privacy commitments not being honored,” said eMarketer analyst Nicole Perrin. Read more below.

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