tl;drMarketing - tl;dr Marketing May 27th - 2021 Issue

Digital Marketing News Roundup

May 27th - 2021

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Today’s digital marketing roundup includes news that Google Tests Featured Snippets With Hear This Out Loud Button, Joomla 3.9.27 Blocks FLoC by Default and more.

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SEO

Google Tests Also Covered On This Page That Adds A Sitelink Like Carousel For Featured Snippets On Mobile

Looks like a new test that adds a swipeable carousel of text links on featured snippets. Is this passage indexing at play? Sample Query: Try searching for Sample Query on Mobile or Desktop. I was NOT [...]

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SEO

Google Tests Featured Snippets With Hear This Out Loud Button

Google may be testing a new feature in search for its featured snippets and knowledge panels to read the content of that snippet to you. Some users are seeing a button that reads “hear this [...]

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SEO

Google Test Asking Users Was This Useful For Featured Snippet With Yes And No Options

I am getting an option to leave a yes or no answer to the question Was This Useful? on featured snippets. If you choose No you can provide a reason as to why you think [...]

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General

Vulnerability Discovered in BetterLinks Plugin < 2.0.4

BetterLinks WordPress plugin has 300,000+ active installations, the plugin provides an easy method of redirecting requests to another page on your site or elsewhere on the web . In versions prior to 2.0.4, there is [...]

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SEO

Google Shares Some Tips On How To Prevent Portions Of Your Site From Being Abused By Spam

Do you have some user interaction components in your website? Do you know these components could be easily abused by spammers? Check out some tips on how to prevent portions of your site from being [...]

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Paid Media

Microsoft Advertising Launches Awards for Digital Advertising Fundamentals

Microsoft Advertising has created a set of 4 introductory level, online and on-demand courses to help introduce people to digital advertising, Digital Advertising Fundamentals. Takes less than an hour to watch the videos. Digital Advertising [...]

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Social Media

Facebook Gaming Introduces Monetization For Video-On-Demand Creators

Facebook Gaming has historically focused its monetization attention on creators who livestream. But that’s now changing. The social network today introduced its first monetization tool for creators who upload video-on-demand (VOD) content rather than live streams. [...]

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SEO

Wix Now Creates QAPage Markup Automatically On Q&A Forum Pages

Looks like Wix will create QAPage markup automatically on Q&A forum pages Once a user marks a forum answer as the “best answer” they will add the suggestedAnswer markup so your page can appear as [...]

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Social Media

TikTok Is Rolling Out Scheduling For Live Events

Looks like TikTok is rolling out scheduling for ‘live events’ where it let’s you record a promotional video to tell followers about your upcoming livestream.

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Social Media

Twitter Tests New Quote In Fleet Feature

Looks like some users will now have the ability to Post Quote Tweets as Fleets.

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Social Media

Instagram Launches A New Section For Shopping Product Drops (US)

Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for forthcoming products in the [...]

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Tips and Tricks

How To Add GIFs As Your Product Image On Google Product Posts

It seems you can add GIFs as your Product image on Google Product Posts, just rename them to JPEG before you upload them. If you try to upload a GIF it will not work. Not [...]

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SEO

Google Cites Scholarship Links in a Manual Action Penalty

A law firm with a link penalty received an example from Google of bad links that included scholarship links.  The article describes his low regard and skepticism of the scholarship link building tactic and how [...]

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Social Media

Starting Today, Spaces Will Be Available On Twitter Mobile and Desktop Website

Now you can enjoy Twitter spaces from the Twitter website on mobile or from desktops.

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Social Media

Canada Wants YouTube, TikTok to Prioritize Canadian Content

Canada wants to force YouTube, TikTok and other video- and audio-sharing sites to prominently feature more of the country’s artists. The aim to promote domestic content on the sites is a step in the Canadian [...]

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General

Joomla 3.9.27 Blocks FLoC by Default

Federated Learning of Cohorts (FLoC) proposes a new way for businesses to reach people with relevant content and ads. In short it allows interest-based advertising on the web. Instead of the current cookie based tracking, [...]

tl;drMarketing

General

Paid Reviewer In South Korea Jailed For Writing Fake Restaurant Reviews

A man who was paid by restaurants to write positive reviews for them has been sentenced to 10 months in prison. He was convicted by the Seoul Eastern District Court in November 2020 of writing [...]

tl;drMarketing

Social Media

You Can Now Hide Like Counts On Facebook And Instagram Posts

Facebook And Instagram is now giving you the option to hide like counts on all posts in your feed. You’ll also have the option to hide like counts on your own posts, so others can’t [...]

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Social Media

Facebook To Start Punishing Users Who Persistently Share Misinformation By Restricting News Feed Reach Of All Their Posts

Facebook is launching new ways to inform people if they’re interacting with content that’s been rated by a fact-checker as well as taking stronger action against people who repeatedly share misinformation on Facebook. Changes include [...]

tl;drMarketing

SEO

Temporary Google Bug Hides Search Results For Pfizer MRNA Queries

If you search for [pfizer mrna] or [pfizer mrna vaccine] on Google Search on your desktop, you won’t see any free organic listings. The results appear on page two. On mobile you can get results [...]

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