When you’re going to start a content agency, what’s the best way to go about it?

By going niche, of course!

This week’s text-based interview features Karl Hughes, who has scaled up a niche content agency to 50 writers in only 10 months!

What’s his niche?

It’s software development, and all of his writers are experts on the topic. His clients “don’t tend to be price-sensitive, but they’re very ‘quality-sensitive’”– meaning they have to produce exceptional content.

Karl shares how he began the business and how he has grown it so rapidly in such a short amount of time.

​Check out the interview here for tons of great business tips!​

Karl’s shares how his agency, Draft.dev, produces a large volume of great content for top websites (for which they charge a premium price).

They have a range of processes in place to assure quality, which he talks about in the interview.

Other topics that are covered include:

• Tips for hiring writers and other staff members
• How to find your first clients
• Ideas for success in the early stages
• How to manage a large number of staff and projects
• Advice learned through building this type of business
• Business growth strategies

I think most of us are buyers of content rather than sellers, but this is a really interesting interview that is packed with advice and inspiration for all business owners.

​Make sure you check it out here.

This Deal Is About To Expire

Niche Website Builders deals are about to expire - have you looked into whether or not they can help you?

​These deals here are exclusively for the Niche Pursuits audience and are for this week only:

• Get 15% more content on all content orders
• And/or get 15% OFF their link building services

If you haven’t seen the niche-site case study they shared on the blog this week, make sure you check it out here.

They go into how they took a site with zero traffic to over 150,000 page views in 4 months (hint: it involves expired domains)!

2 Sites Under $10k For Sale

There are new niche-site listings on Motion Invest this week, including two that are listed for under $10,000.

One example is the boating site you see above. It has a good Domain Authority and is getting plenty of traffic, but earnings are on the low side.

I’ve checked out the backlink profile and it has some amazing links from the likes of canada.ca and government and education websites. It looks like they once ran a conference that resulted in many of these high DR links!

Perhaps the owner just hasn’t been very good at monetizing the site and finding appropriate affiliate programs?

Find out more about this site and many more here on Motion Invest.

Thanks again,

Spencer

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