'Good proxy for propensity': Group Nine preps first-party data offering focused on video views

In the race to obtain as much first-party data as possible, Group Nine Media is basing its own data set on video views. The product it's banking on, called In-Genuity, builds audience segments using a variety of signals, including the amount of time its sites’ audiences spend watching its content. Read more below.

• The insights and segments Group Nine offers are based largely on watch times of the publisher's videos.
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