As gray area between ads and paid influence grows, Mozilla calls on TikTok to tighten controls on political videos

As groups like Mozilla demand more transparency for compensated political speech by TikTok influencers, hyper-politicization creates obstacles.
June 04, 2021

TikTok does not allow ads referencing political candidates, parties or organizations that advocate for or against candidates or issues. This policy has led to some real gray areas when it comes to TikTok influencers. “We continue to invest in people and technology to consistently enforce this policy and build tools for creators on our platform," said a TikTok spokesperson. Read more below.

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Ivy Liu
As groups like Mozilla demand more transparency for compensated political speech by TikTok influencers, hyper-politicization creates obstacles.

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Omnicom Media Group plans to boost and support minority-owned media with its own activation system, called the Diverse Content Creators Network.

For marketers, ROI hinges on identity solutions that create a means to understand consumers — specifically, their customers.

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Questions remain over how it will be enforced, whether it benefits consumers and what marketers should do in unclear ‘grace period.’

With the surge of e-commerce and the fall of the third-party cookie, the email newsletter has become a powerful channel for reaching people, collecting first-party data and an essential monetization tool.

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The EEOC has confirmed it is legal for employers to mandate vaccines and give incentives. But that doesn’t make the task ahead any easier for employers.

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For media companies, one thing is certain: Uncertain times will come again. Download this new report to learn how media consumption changes in times of crisis, and how to future-proof against risk.

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Team Whistle will distribute and promote Crooked Media’s new YouTube show on Snapchat and other social channels, in a bid to drive viewers to “ALL CAPS NBA.”

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With Sweetgreen’s first Atlanta location opening next week, the salad-based chain is employing OOH in the city for the first time.

Livestream shopping is growing in popularity again in the U.S. but the younger consumer wants entertainment and exclusive items and is willing to pay for it.
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What to know about this fall's Digiday Publishing Summit

Thursday, June 3, 2021

Miami, FL | September 27-29 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google's opaque practices to restrict fingerprinting create confusion among its ad tech partners

Thursday, June 3, 2021

Google's prohibition on fingerprinting methods could get some ad tech firms in trouble, but Google's rules and approach to monitoring for compliance are up to interpretation. June 03, 2021

CMO Summit: Connect with 50 top marketing leaders

Wednesday, June 2, 2021

Marketing leaders have learned a lot from the last year, but the back half of 2021 will come with its own set of challenges, from customer acquisition to brand safety. At Digiday Media's CMO Summit

New guide: How publishers are working with identity tactics in 2021

Wednesday, June 2, 2021

GET THE GUIDE The deprecation of third-party cookies and Apple's new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in

'Good proxy for propensity': Group Nine preps first-party data offering focused on video views

Wednesday, June 2, 2021

The insights and segments Group Nine offers are based largely on watch times of the publisher's videos. June 02, 2021 In the race to obtain as much first-party data as possible, Group Nine Media is

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