New guide: How publishers are working with identity tactics in 2021
The deprecation of third-party cookies and Apple’s new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in 2021. Tapping insights from experts, this new PubMatic and Digiday report explores how publishers are working to solve cookieless addressability challenges, highlighting the success stories they are seeing from their testing journey so far. Download it to learn about:
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'Good proxy for propensity': Group Nine preps first-party data offering focused on video views
Wednesday, June 2, 2021
The insights and segments Group Nine offers are based largely on watch times of the publisher's videos. June 02, 2021 In the race to obtain as much first-party data as possible, Group Nine Media is
Google promises not to build itself privacy sandbox 'backdoors,' but advertisers are skeptical
Friday, May 28, 2021
A top Google ad exec promised the company won't give itself a way to circumvent its own data privacy approach. May 28, 2021 Google promised on Thursday it won't carve out separate rules for
New guide: How publishers are preparing for post-cookies addressability
Thursday, May 27, 2021
GET THE GUIDE As publishers approach addressability alternatives, there are three critical challenges to consider: efficiently tracking and managing a diverse group of IDs in a centralized way over
A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting
Thursday, May 27, 2021
Welcome to the unofficial grace period for Apple's crackdown on in-app tracking where every risk is one worth taking until it's not. May 27, 2021 What is and isn't allowed when it comes to
‘We’ve gone through a global trauma’: Digiday Research shows feelings toward returning to the office remain mixed
Wednesday, May 26, 2021
Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. May 26, 2021
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