New guide: How publishers are working with identity tactics in 2021
The deprecation of third-party cookies and Apple’s new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in 2021. Tapping insights from experts, this new PubMatic and Digiday report explores how publishers are working to solve cookieless addressability challenges, highlighting the success stories they are seeing from their testing journey so far. Download it to learn about:
Sponsored by PubMatic.     |
Older messages
'Good proxy for propensity': Group Nine preps first-party data offering focused on video views
Wednesday, June 2, 2021
The insights and segments Group Nine offers are based largely on watch times of the publisher's videos. June 02, 2021 In the race to obtain as much first-party data as possible, Group Nine Media is
Google promises not to build itself privacy sandbox 'backdoors,' but advertisers are skeptical
Friday, May 28, 2021
A top Google ad exec promised the company won't give itself a way to circumvent its own data privacy approach. May 28, 2021 Google promised on Thursday it won't carve out separate rules for
New guide: How publishers are preparing for post-cookies addressability
Thursday, May 27, 2021
GET THE GUIDE As publishers approach addressability alternatives, there are three critical challenges to consider: efficiently tracking and managing a diverse group of IDs in a centralized way over
A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting
Thursday, May 27, 2021
Welcome to the unofficial grace period for Apple's crackdown on in-app tracking where every risk is one worth taking until it's not. May 27, 2021 What is and isn't allowed when it comes to
‘We’ve gone through a global trauma’: Digiday Research shows feelings toward returning to the office remain mixed
Wednesday, May 26, 2021
Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. May 26, 2021
You Might Also Like
Update: AI Explored podcast With Michael Stelzner
Saturday, May 18, 2024
Hey, Reader! We've got some exciting news. Not only did we launch the AI Explored podcast on Apple Podcasts, Spotify, YouTube Music, and Amazon Music—we did even one better. I realize so many of
'Can You Stay Curious a Little Bit Longer?'
Saturday, May 18, 2024
We spoke to best-selling author Michael Bungay Stanier about why it's so critical to take risks, the "fierce love" element of coaching, and resisting the temptation to give advice.
The Catch-22 in Hiring Today
Saturday, May 18, 2024
There shouldn't be, but there is To view this email as a web page, click here saastr daily newsletter The Catch-22 in Hiring Today By Jason Lemkin Friday, May 17, 2024 | Growth So there's a
Don't Overlook Creatives: Success with TikTok ads
Saturday, May 18, 2024
Discover the Psychology Behind Effective Ads
Valuations can be deceiving
Saturday, May 18, 2024
Also: Ranking the top VC investors of Q1; Our analysts' key takeaways from a number of recent conferences; Don't miss our tech talk on gaming! Read online | Don't want to receive these
How will foreign policy fare after the world's biggest election?
Saturday, May 18, 2024
Multiple diplomatic challenges await the new government that takes charge in New Delhi in June ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
7 secrets of Reddit
Saturday, May 18, 2024
Today's hack Very Positive or Very Negative posts perform significantly better than Neutral ones on Reddit Datastories analyzed 4 million data points to see what makes it to the front page of
Profit Potential - Not to Be Taken Lightly
Saturday, May 18, 2024
Say goodbye to endless testing and hello to profitable campaigns View in browser ClickBank Are You Ready to Revolutionize Your Affiliate Marketing Game? A groundbreaking opportunity is waiting for you.
The Future of Coding with AI: An Interview with Eli Hooten
Saturday, May 18, 2024
We discuss essential skills for software engineers, the role of open source, and embracing AI as a force multiplier
🎙️ Find That Pod #262
Friday, May 17, 2024
Let's discover some awesome podcasts together.