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New guide: How publishers are working with identity tactics in 2021

Wednesday, June 2, 2021

GET THE GUIDE The deprecation of third-party cookies and Apple's new user privacy updates are pushing web and mobile app publishers to experiment with new approaches to audience addressability in

'Good proxy for propensity': Group Nine preps first-party data offering focused on video views

Wednesday, June 2, 2021

The insights and segments Group Nine offers are based largely on watch times of the publisher's videos. June 02, 2021 In the race to obtain as much first-party data as possible, Group Nine Media is

Google promises not to build itself privacy sandbox 'backdoors,' but advertisers are skeptical

Friday, May 28, 2021

A top Google ad exec promised the company won't give itself a way to circumvent its own data privacy approach. May 28, 2021 Google promised on Thursday it won't carve out separate rules for

New guide: How publishers are preparing for post-cookies addressability

Thursday, May 27, 2021

GET THE GUIDE As publishers approach addressability alternatives, there are three critical challenges to consider: efficiently tracking and managing a diverse group of IDs in a centralized way over

A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting

Thursday, May 27, 2021

Welcome to the unofficial grace period for Apple's crackdown on in-app tracking where every risk is one worth taking until it's not. May 27, 2021 What is and isn't allowed when it comes to

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A 300% increase in sales??

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