Subscription-based streamers outstrip ad-supported services’ share of watch time

Subscription-based streaming services, which are largely ad-free, continue to dominate the amount of time people spend streaming video. But there is an opportunity for ad-supported streamers to edge into subscription-based services’ share of audiences’ attentions. The ad-supported streaming landscape “is significantly different than it was 18 months ago. It’s been like a hockey stick,” said one agency executive. Read more below.

• In 2020, streaming audiences tuned into subscription-based services 62% of the time versus 32% for ad-supported streamers, according to PwC.
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