5 common copywriting mistakes, a break from CBCs & embracing constraints [Scale Your Impact #47]
Hi Reader, β It's the first time in a long time that I'm not enrolled in or starting a cohort-based course. β (I'm not counting Ship 30 for 30. That's just a normal part of life now π.) β While I love learning, networking, and growing in CBCs, they take up a significant portion of my week. β So, I'm taking a break from CBCs to catch up on some personal admin and to finish some self-paced courses that I've had for months but never gotten into. β Then I found out this week that there's a community dedicated to finishing self-paced courses together. β It's called Course Club, and it's like a book club for courses. β The goal is to bring the community, engagement, and accountability from CBCs to self-paced courses. β Interesting idea! β Do you have any self-paced courses that you want to go through but haven't gotten around to yet? β Now, here's what I want to share with you this week. β ---
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June 7th 2021
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Don't hold back!
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β5 common copywriting mistakes course creators make on their landing pagesβ
I've given feedback on over 30 course landing pages in the last few weeks. And I noticed the same issues kept popping up that weaken and derail the pages. Here are the common mistakes and how you can do it better.
(This is the 30-min talk I gave at the Reshaping Education Summit this week summarized in an atomic essay.)
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π€ Online Courses
June 5th 2021
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βThe why and how of offering a premium tier in your online course πβ
You already know the 80/20 rule. It can help you earn more (while providing value to your students). Without necessarily adding more work to your plate. Here's how it applies to pricing your online course. I also found this article extremely helpful with regard to pricing.
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βBen Collins on running his first CBC: The Pro Sheets Accelerator β
I love when course creators openly share their experience of running their courses. Ben's thread is a deep-dive into what it took to enroll 37 students at a $1,495 price point and deliver his course about Google Sheets.
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Do you know of any other great recaps course creators have written? Please send them my way, as I'd love to feature them in the newsletter.
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π Productivity
May 31st 2021
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Everything comes down to showing up consistently.
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βWhy constraints are a blessing, not a curse β β
I've fallen in love with constraints. By adding certain limitations and restrictions to how I work, I can produce more and better things. Give me unlimited time and a blank canvas, and I feel overwhelmed by choice. Here are two types of constraints everyone should try.
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Catching fireflies in Durham, NC,
Julia
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Your Copywriter & Online Course Specialist
βhttps://juliasaxena.com/newsletter/β
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PS: We've pushed our launch of "The Maker's Guide to Awesome Product Hunt Loom Videos" on Product Hunt to Tuesday π.
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The free Notion guide will show makers step by step how to create compelling videos β only with a computer, webcam and Loom. The goal is to help them stand out and attract more upvotes and users with a video on their Product Hunt page.
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If this resonates with you, go create an account on Product Hunt so you can show it some love when we launch π₯°. We'd appreciate any support.
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Older messages
Free tickets for you, launches & letting go of perfectionism [Scale Your Impact #46]
Thursday, June 3, 2021
Hi Reader, What are you up to next week? Hope your calendar isn't overflowing just yet, and you can make it to one of the cool events I'll be at 😊: On Wednesday, I'm speaking at the
On launching, rackets & decision-making [Scale Your Impact #45]
Friday, May 28, 2021
Hi Reader, What a week!! Two cool things happened... First, we wrapped up the second cohort of Minimum Viable Video and celebrated our students and their videos in our Film Festival 🎬 🎉. It was
How to create a transformative course that your learners want to complete
Monday, May 24, 2021
Hi Reader, Why am I in your inbox on a Monday? I promised you a newsletter every Thursday, didn't I? Well, I'm sending you this *special* email because what I want to share can't wait
Why you should give away your best ideas for free [Scale Your Impact #44]
Friday, May 21, 2021
Hi Reader, I noticed that writing and setting up a landing page is a massive hurdle for many creators. (Maybe you, too?!) But having a page to send people to is crucial if you want to grow the
How long should your landing page be? [Scale Your Impact #43]
Friday, May 14, 2021
Hi Reader, I'm writing this newsletter to you while looking into the lush, green Texas Hill country. This week, I'm staying at the newly-built Creator Cabins, 45-min outside Austin –
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