Amazon is blocking Google's FLoC — and that could seriously weaken the fledgling tracking system

Amazon’s under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts.
June 15, 2021

Amazon seems to be blocking Google's controversial cookieless tracking and targeting method called FLoC, according to code on most of Amazon’s properties. “This move is in direct correlation with Google’s attempt to provide an alternative to the third-party cookie,” said Amanda Martin, vp of enterprise partnerships at digital agency Goodway Group. Read more below.

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Ivy Liu
Amazon’s under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts.

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The TV upfront marketplace is wrapping up at a fast clip, with media buyers paying significant increases to secure ad time for their clients.

With over 120 million Americans streaming content via YouTube, three brands in particular have found great success with digital-first video strategies.

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Ad buyers say that it’s not surprising that TikTok is upping the cost of its premium ad units as the platform has grown in popularity and shown it can have an impact on culture.

Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories.

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For Betches, there is more real estate in the millennials demographic to grow its audience, but with Gen Zers making up a large portion of the internet, platform growth strategy is top focus for expansion.

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The new reality during the pandemic forced many brands to radically change their marketing strategies. From GoDaddy to Ford, here’s how five companies transformed.

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Increasing numbers of environmentally and ethically conscious employees are now challenging their own companies to provide a sustainable pension pot which has a positive impact on the environment. And companies are also looking to divest away from fossil fuels.

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As time spent in video games rises, so do synthetic experiences that attract younger audiences. Brands are jumping in too.

For Betches, there is more real estate in the millennials demographic to grow its audience, but with Gen Zers making up a large portion of the internet, platform growth strategy is top focus for expansion.
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