Marketer’s guide: Top tips for privacy-first personalization

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Amazon is blocking Google's FLoC — and that could seriously weaken the fledgling tracking system

Tuesday, June 15, 2021

Amazon's under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts. June 15, 2021 Amazon seems to be blocking

Live discussion: Turning social comments into revenue

Monday, June 14, 2021

SAVE YOUR SEAT AI is helping e-commerce use comments on paid and organic Facebook and Instagram posts to increase revenue and customer loyalty. Join Chanta Gordh, head of social media at Curology, on

'We are also living and walking through it': Black diversity execs weigh in on changing DE&I leadership, intersectionality

Monday, June 14, 2021

As agencies look to follow up on promises of diversity, BIPOC executives weigh in on their experience. June 14, 2021 As more agencies like R/GA, Dentsu and Wunderman Thompson move to follow through on

'The ultimate schmoozer': What advertisers and ad buyers think of Carolyn Everson's departure from Facebook

Friday, June 11, 2021

Carolyn Everson's relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is

As ad tech firms test ways to connect Google's FLoC to other data, privacy watchers see fears coming true

Thursday, June 10, 2021

As privacy advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, and identity firms plan to use FLoC as a persistent ID to improve accuracy. June

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