Marketer’s guide: Top tips for privacy-first personalization
Marketing teams are all too familiar with the challenges around the future of privacy and personalized advertising. With a range of solutions being thrown into the ring as potential replacements for third-party cookies and identifiers, it’s essential to understand what’s working best, now and in the future. At Blis, we’re here to help marketers navigate this industry inflection point with our e-guide, “Preparing for a privacy-first world: your personal guide to getting impersonal.” Download this new guide to learn more about:
Ready for strategies that put privacy and personalized ads together? Download your guide now. Happy reading. Gil Larsen     |
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Amazon is blocking Google's FLoC — and that could seriously weaken the fledgling tracking system
Tuesday, June 15, 2021
Amazon's under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts. June 15, 2021 Amazon seems to be blocking
Live discussion: Turning social comments into revenue
Monday, June 14, 2021
SAVE YOUR SEAT AI is helping e-commerce use comments on paid and organic Facebook and Instagram posts to increase revenue and customer loyalty. Join Chanta Gordh, head of social media at Curology, on
'We are also living and walking through it': Black diversity execs weigh in on changing DE&I leadership, intersectionality
Monday, June 14, 2021
As agencies look to follow up on promises of diversity, BIPOC executives weigh in on their experience. June 14, 2021 As more agencies like R/GA, Dentsu and Wunderman Thompson move to follow through on
'The ultimate schmoozer': What advertisers and ad buyers think of Carolyn Everson's departure from Facebook
Friday, June 11, 2021
Carolyn Everson's relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is
As ad tech firms test ways to connect Google's FLoC to other data, privacy watchers see fears coming true
Thursday, June 10, 2021
As privacy advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, and identity firms plan to use FLoC as a persistent ID to improve accuracy. June
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