Hear me out...Brands need to meet creators on their terms

How Different Generations Use Social Media

As social adoption surges across all age groups, understanding how different generations use social media is more important than ever. This guide outlines everything you need to know about the social media behaviors and expectations of each generation, so you can tailor your efforts for maximum impact.

3 Ways to Manage Instagram DMs and Avoid Inbox Overload

The key to successfully balancing a high volume of Instagram DMs, story mentions, comments and @mentions is having the right systems and tools for the job. We’ll cover how to develop those systems, as well as how Sprout Social can help you further centralize and streamline all of your social messaging workflows.