June 24 - Google delays third-party cookie phaseout | Dr Pepper takes zero-gravity flight with Triller

Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda

The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller's social video app is different from rivals like TikTok.

Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy

Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.

The media in our messages: A 2021 Holler report

As CMOs seek to fortify pandemic gains, confusion grows around brand purpose

Executives from LVMH, Unilever and other brands discussed the evolving role of chief marketers during a virtual ANA roundtable as part of Cannes Lions.

Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on

Marriott is debuting the largest global campaign in its 90-year history, suggesting how the category is putting forward digital and mobile tactics to capture pent-up pandemic demand.

How Bush's plans to keep people interested in beans beyond the pandemic

With product innovations and a rebrand as "That Beautiful Bean Co.," the 113-year-old manufacturer is angling for the attention of younger consumers.

Successful personalization demands a balance of strategy, tactics, technology and skills

Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin.

Target's Sustainability Push Shakes Up Brand Strategy

Once Competitors, Xandr to Support OpenAP's TV Identifier

SPAC Merger Puts Innovid’s Value At $1.3 Billion

Media Rating Council denies accreditation for Pinterest’s video ad measurements