This is how you improve your course & your marketing [Scale Your Impact #49]
Hi Reader, I'm currently in full research mode as I'm gathering raw material to rewrite an online course sales page. So in the last few days, I've been on calls with past students to ask them about their experience. And I'm convinced having 1:1 calls is one of the best ways to improve your course and your marketing. Even if you've already sent your students (or prospective students) a survey, it's still worth scheduling these calls. Survey answers stay on the surface! But in a call, you can dig deeper with follow-up questions and uncover the true motivations and reasons. Naturally, this topic turned into an atomic essay (but only after my friend Kevin asked the right question at the right time). The why and how of having insightful 1:1 calls with your students that help you improve your course
Now, here's what else I want to share with you this week. ---
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June 18th 2021
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Love this! Just a few words can make the difference between intrigue and "meh."
Are you answering this essential question in your copy❓🤔
There's a question that's often left unanswered on landing pages. And as a consequence, your reader has to think harder and you run the risk of losing them.
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🤓 Online Courses
June 16th 2021
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Khe continues with, "They're mini-media companies. That's just as hard (maybe harder?) than delivering the course itself." He makes an excellent point and I suggest you check out the replies to this tweet.
Becoming an Online Course Creator: From Sabbatical to Teaching Online
My friend Art ditched his sabbatical to join the On Deck Course Creator Fellowship and launch his first course. Check out his article to hear an honest recap of what it takes to start teaching online and becoming profitable as an online creator.
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📈 Productivity
March 10th 2021
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As a creator, you have to balance "doing the thing" and "talking about doing the thing."
5 lessons learned from publishing 100 atomic essays 💯🎊
Last week, I celebrated writing and publishing 100 atomic essays. It felt surreal to reach this milestone! I certainly wouldn't have come this far without the support of the amazing Ship 30 for 30 community. Here's what I've learned along the way.
Before I sign off, I have a question for you:
What do you want to see more of in this newsletter? Hit reply and let me know!
Getting excited to travel home to 🇩🇪 next week,
Julia
Your Copywriter & Online Course Specialist
https://juliasaxena.com/newsletter/
PS: I'm on a quest to meet my internet friends IRL!
Last Saturday, I had the pleasure of having lunch with my fellow Ship 30 for 30 shipmates, Mariko and Jeff, in Durham, NC.
Zoom calls just aren't a substitute for a great conversation over food!
One of my next stops will be Berlin on the weekend of the 10th / 11th of July. If you're around, let me know!
PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That's where you can also find the archive of all previous newsletter editions!
Older messages
Launch lessons, finding your tribe & why you need a break [Scale Your Impact #48]
Friday, June 18, 2021
Your fill of copywriting, online course, and productivity insights
5 common copywriting mistakes, a break from CBCs & embracing constraints [Scale Your Impact #47]
Friday, June 11, 2021
Hi Reader, It's the first time in a long time that I'm not enrolled in or starting a cohort-based course. (I'm not counting Ship 30 for 30. That's just a normal part of life now 😄.)
Free tickets for you, launches & letting go of perfectionism [Scale Your Impact #46]
Thursday, June 3, 2021
Hi Reader, What are you up to next week? Hope your calendar isn't overflowing just yet, and you can make it to one of the cool events I'll be at 😊: On Wednesday, I'm speaking at the
On launching, rackets & decision-making [Scale Your Impact #45]
Friday, May 28, 2021
Hi Reader, What a week!! Two cool things happened... First, we wrapped up the second cohort of Minimum Viable Video and celebrated our students and their videos in our Film Festival 🎬 🎉. It was
How to create a transformative course that your learners want to complete
Monday, May 24, 2021
Hi Reader, Why am I in your inbox on a Monday? I promised you a newsletter every Thursday, didn't I? Well, I'm sending you this *special* email because what I want to share can't wait
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