Weekender: What's next for the ad industry as Google gives third-party cookies a stay of execution

 
 

Weekender

June​ 26,​ 2021 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 

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June 25 - Ad industry reacts as Google delays third-party cookie death | Amazon acquires podcast platform

Friday, June 25, 2021

Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars; Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji; Ntwrk's shopping

June 24 - Google delays third-party cookie phaseout | Dr Pepper takes zero-gravity flight with Triller

Thursday, June 24, 2021

Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda; Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy; As CMOs seek to fortify pandemic

June 23 - Chipotle revs up racing game | Hotels test marketing waters as travel returns

Wednesday, June 23, 2021

Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on; How Bush's plans to keep people interested in beans beyond the pandemic; Ad-Lib.io expands

June 22 - Dunkin' finds US CMO after two-year search | Coke to double spending on minority-owned media

Tuesday, June 22, 2021

Coca-Cola to double spending on minority-owned media and ramp up empowerment initiatives; How Sweetgreen's in-house agency helps deliver healthy messages; Magna partners with Black-owned airport

June 21 - Axe targets vaccine-hesitant Gen Zers | L'Oréal taps Pinterest creators across portfolio

Monday, June 21, 2021

L'Oréal taps Pinterest creators in expanded push into content marketing; Ikea centers on sustainability with conversational Pandora ad; Noom's new CMO eyes app growth beyond weight loss;

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