Jonah Peretti and Rich Antoniello explain why BuzzFeed is buying Complex Networks

The wave of media consolidation is cresting again. The latest example is BuzzFeed’s acquisition of Complex Networks. BuzzFeed CEO Jonah Peretti and Complex Networks CEO Rich Antoniello joined the Digiday Podcast to talk about the deal. “You need editorial independence and that flows through even to the business and to the partnerships you do and brand licensing deals and native advertising and branded content,” Peretti said. Read more below.

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