New report: YouTube is the consumer’s CTV favorite
Research: YouTube is viewers’ number-one choice for ad-supported CTV Both connected TV (CTV) and YouTube have been on an astronomical rise in recent years, creating a perfect pair: YouTube on CTV. Integral Ad Science ran an online survey to better understand what CTV users like about YouTube content and accompanying ads. We discovered that consumers agree — it’s a match made in digital heaven. Viewers are not only streaming YouTube through CTV devices, but they also prefer YouTube to all other ad-supported streaming services on CTV. Download the new report for all the new findings, including:
YouTube and CTV are where the consumers are — and where marketers are aligning premium ads to premium content. Download our full YouTube CTV research to find out more.     |
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Jonah Peretti and Rich Antoniello explain why BuzzFeed is buying Complex Networks
Tuesday, June 29, 2021
On the latest episode of the Digiday Podcast, BuzzFeed's Jonah Peretti and Complex Networks' Rich Antoniello explained how they see the two media companies fitting together. June 29, 2021 The
How TV networks managed between securing upfront commitments and saving inventory for scatter advertisers
Monday, June 28, 2021
TV networks managed their inventory in an effort to maximize the amount of money they received in the upfront as well as the money they stand to reap outside of the annual commitments. June 28, 2021
Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections
Friday, June 25, 2021
What started as a ragged pursuit ended up as a rout, with Google finally giving the third-party cookie a stay of execution to buy itself more time to find suitable replacements in its Privacy Sandbox.
Deadline alert: Digiday Technology Awards deadline tomorrow
Thursday, June 24, 2021
Thinking about entering this year's Digiday Technology Awards? The chance to set your team up for exposure, recognition and bragging rights at our best rate is about to pass you by. When you submit
Breaking News: Google extends third-party cookie execution deadline
Thursday, June 24, 2021
RIP third-party cookie... in 2023
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