tl;drMarketing - tl;dr Marketing June 30th - 2021 Issue

Digital Marketing News Roundup

June 30th - 2021

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Today’s digital marketing roundup includes news that Wix Is Rolling Out New URL Structure Editing Features To Product Pages, Shopify Brings Support for Different Types of Metafields and Custom Content and more.

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SEO

A Study on Evergreen Content to See What Works

Brian Dean’s team analyzed 3.6 billion articles to better understand evergreen content. They looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing [...]

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General

Github Previews New AI Tool That Makes Coding Suggestions

GitHub has unveiled a new product that leverages artificial intelligence to help you write code more efficiently. Named GitHub Copilot, today’s new product can suggest lines of code and even sometimes entire functions. GitHub has partnered [...]

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SEO

Neeva Search Engine Is Launching Today, Free For 3 Months Then $4.95 A Month (USA)

Neeva a new search engine is officially launching today. It’s free for three months—long enough for users to grow accustomed to it without obligation—and $4.95 a month thereafter. They offer apps for iPhones and iPads, [...]

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SEO

Server Migration Checklist From An SEO Perspective

This checklist covers everything you’ll need to track for 1) Prep 2) Sandbox/Staging Environment 3) Migration and 4) Post Migration You can also download it as a PDF.

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SEO

Microsoft Bing Intropduces Language Tabs

Microsoft Bing has a new feature over the past couple of weeks that lets you add or remove a language tab to the search bar. The tab may show up for you if there are [...]

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Paid Media

Google To Introduce New Certification Requirements For Financial Services Advertisers Targeting The UK

The Google Ads Financial Products and Services policy will be updated from 30th August to introduce new certification requirements for financial services advertisers targeting the UK. Financial services advertisers will be required to demonstrate that [...]

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SEO

Google Explains how MUM improved Google Searches for vaccine information

With MUM, Google was able to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds. After validating MUM’s findings, they applied them to Google Search so that [...]

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SEO

Google Updates Their Redirects Guide With The Different Kinds Of Redirects And Their Effects On Google Search

This guide is well worth the read to get an understanding of how redirects work on Google.

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General

Google Will Block Their OAuth 2.0 Authorization Endpoint In Embedded Webviews From 30 September 2021

Google recently introduced a new secure browser policy prohibiting Google OAuth requests in embedded browser libraries commonly referred to as embedded webviews. All embedded webviews will be blocked starting on September 30, 2021. Developers must register an [...]

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Social Media

Linkedin Breach Reportedly Exposes Data Of 92% Of Users, Including Inferred Salaries

A second massive LinkedIn breach reportedly exposes the data of 700M users, which is more than 92% of the total 756M users. The database is for sale on the dark web, with records including phone numbers, physical addresses, geolocation [...]

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Social Media

Instagram Tests Letting Anyone Share A Link In Stories with Linking Sticker

Instagram has always limited who can post swipe-up links to their stories, but today, the company is starting a new test that could widen that ability. In this case, however, it isn’t a swipe up [...]

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Paid Media

Starting In Late July, You’ll No Longer Be Able To Create New Broad Match Modifier Keywords With The +Keyword Notation

Google announced in February that we’re simplifying match types by combining the control of phrase match with the expanded reach of broad match modifier. As part of this change, both phrase and BMM keywords have adopted [...]

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General

Shopify Brings Support for Different Types of Metafields and Custom Content

Shopify is pushing out a major update to metafields that makes it easier to manage your store’s metadata. With support for additional Metafields, merchants can now add their own attributes to models like products and [...]

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SEO

Google Tests 2nd Row Of Popular Products With A Popup Modal On Click

This look like a new test from Google. The Popular Products unit is showing an additional row on desktop, also featuring a pop-up to quickly sort through options.

tl;drMarketing

SEO

Wix Is Rolling Out New URL Structure Editing Features To Product Pages

Looks like Wix is rolling out some new changes that SEOs will love. With the new URL structure editing capabilities on product pages once you change a URL structure, they will automatically: update canonical & [...]

tl;drMarketing

Social Media

Facebook Announces Bulletin, Its Substack Newsletter Competitor

Facebook is getting into the subscription newsletter game. It’s launching a new service today, called Bulletin, that allows writers to publish free and paid newsletters that can be posted to the web, sent to subscribers’ inboxes, [...]

tl;drMarketing

General

Google Showing Cards On Chrome’s New Tab Page That Remind You About Recent Searches

Back in November, Google announced a suite for new features for Chrome, from performance improvements to tab search and address bar actions. Another, which is seeing a wider launch now, helps “pick up where you left off” [...]

tl;drMarketing

General

Shopify Drops Its App Store Commissions To 0% On Developers’ First Million In Revenue

Shopify announced today it’s also lowering its cut of developer revenue across its app marketplace, the Shopify App Store, as well as the new Shopify Theme Store. Shopify says it will drop its commissions on app developer [...]

tl;drMarketing

Social Media

Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel

Facebook may be close to giving Instagram Reels exposure a significant boost, by integrating a new Reels clips display directly into the Facebook app, as it seeks to combat the continuing rise of TikTok.

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tl;dr Marketing June 29th - 2021 Issue

Tuesday, June 29, 2021

Digital Marketing News Roundup June 29th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Second Part of Google Spam Algorithm Update is Rolling Out Now, Judge

tl;dr Marketing June 28th - 2021 Issue

Monday, June 28, 2021

Digital Marketing News Roundup June 28th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that A Look at Apple's Search Engine Plans, The SEO Industry Mourns The Loss

tl;dr Marketing June 25th - 2021 Issue

Friday, June 25, 2021

Digital Marketing News Roundup tldr-animation-logo.gif June 25th - 2021 visit tldr;Marketing Want to read this online or share this with someone? Check out our ⚡ Web Stories format for a quick and easy

tl;dr Marketing June 24th - 2021 Issue

Thursday, June 24, 2021

Digital Marketing News Roundup tldr-animation-logo.gif June 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Pushes Out A Spam Algorithm Update, Google

tl;dr Marketing June 23rd - 2021 Issue

Wednesday, June 23, 2021

Digital Marketing News Roundup June 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Shopify Site Owners Can Edit Their Robots.txt Files, Shopify Plans To Roll

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