July 1 - Budweiser reenacts 'Independence Day' scene | Corona pushes 'Triptocurrency'

 
 

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July​ 1,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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June 30 - Audi claims 70% conversion rate for cookieless test | Consumers more attuned to brand activism, but skeptical

Wednesday, June 30, 2021

Attitudes toward brands evolve again, 1 year after a racial reckoning began; How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies; The rise of DTC holding

June 29 - Doritos commits $5M to Black creators | Federal judge rejects Facebook antitrust cases

Tuesday, June 29, 2021

Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power; Michelob Ultra Pure Gold foots baggage fees for outdoor enthusiasts; Wendy's CMO on

June 28 - Wendy's CMO talks post-pandemic vision | Domino's lets customers bet on delivery

Monday, June 28, 2021

Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up; Sprite turns scannable bottles into tickets for virtual hip-hop concerts; What's next for the ad industry

Weekender: What's next for the ad industry as Google gives third-party cookies a stay of execution

Saturday, June 26, 2021

Signup | Forward Marketing Dive Weekender June​ 26,​ 2021 | A roundup of this week's most read stories EY BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path

June 25 - Ad industry reacts as Google delays third-party cookie death | Amazon acquires podcast platform

Friday, June 25, 2021

Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars; Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji; Ntwrk's shopping

Gettin’ Nature in the Boardroom

Tuesday, May 30, 2023

Happy Tuesday. A new framework for companies to report their impacts on nature promises a new frontier for corporate environmental disclosure. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Capping food prices

Tuesday, May 30, 2023

Tax reform calls ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

133% better conversions (1-minute change)

Tuesday, May 30, 2023

Today's hack 1-minute small change resulted in an impressive 133% improvement in form conversion rate... Numara Software did a very small change on their wesite. It resulted into an impressive 133%

InMobi’s Glance fails screen test

Tuesday, May 30, 2023

Also in today's edition: Rural India's smartphone sale slowdown; Cred, the lender; Sebi breather for investors; Saudi's filmy dreams ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google Marketing Live 2023: Everything You Need to Know

Monday, May 29, 2023

View in browser Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community. -- This weeks sponsor is Content at Scale,

4 ways to use scarcity for more conversions...

Monday, May 29, 2023

It's 🇬🇧 National Biscuit Day, Reader! Rich tea, custard cream, jam-filled, chocolate digestive, hobnob... what's your favorite with a 🫖 tea or ☕ coffee? This newsletter is brought to you by the

What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]

Monday, May 29, 2023

Learn the four mistakes to avoid when scaling your content marketing so you can grow your content while keeping up with evolving standards. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Memorial Day

Monday, May 29, 2023

What is gone can never be forgotten. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

Monday, May 29, 2023

The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023

Mapping the stars of information security

Monday, May 29, 2023

VCs fortify defense tech; the banks scooping up ex-SVB talent; will VCs leave behind women's health?; private credit's squid vs. whale battle Read online | Don't want to receive these