The simple funnel to launch & grow your course [Scale Your Impact #50]
Hi Reader, After 1.5 years, I'm finally visiting my parents 🙌! It feels good to be back home in Germany for a while. Although the "summer weather" as well as the German football team have been an utter disappointment so far ⛈⚽️😆. My plans for the next weeks:
Now, here's what I want to share with you this week. ---
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June 23rd 2021
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Trying to keep your copy as short as possible? Here's why you shouldn't
Do we live in a TL;DR society where everyone has a short attention span? That's why you might try to keep your copy as short as possible, so your audience doesn't have to invest a lot of time reading. But here's why you shouldn't and how long-form copy still works.
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🤓 Online Courses
June 26th 2021
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The simple funnel to launch your course 🚀
Growing your course sustainably comes down to 2 things...
- Knowing your funnel
- Optimizing every part of it
It doesn't have to be complicated. Here's the simple funnel to start with.
Want to Create an Online Course But Don’t Know Where to Start? Consider a Community-Driven Course
ODCC fellow Leo Guinan shares a new approach to course creation that starts with community. He writes, "As a creator, I let the community direct which content I create." That way, you're sure to build something that people actually want.
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📈 Productivity
June 25th 2021
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I didn't write an essay around productivity this week, so I'm going to share this one from my fellow Ship30for30 shipmate Sue Izzo. She writes about something I catch myself doing too often. And that's wishing away the moment in between yesterday and tomorrow (aka now) to just want the next moment to arrive.
Before I sign off, I have a question for you:
What do you want to see more of in this newsletter? Hit reply and let me know!
Thoroughly enjoying my mum's cooking 🥗🥘👩🍳,
Julia
Your Copywriter & Online Course Specialist
https://juliasaxena.com/newsletter/
PS: Caught a beautiful sunset flying over the Atlantic.
PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That's where you can also find the archive of all previous newsletter editions!
Older messages
This is how you improve your course & your marketing [Scale Your Impact #49]
Friday, June 25, 2021
Your fill of copywriting, online course, and productivity insights
Launch lessons, finding your tribe & why you need a break [Scale Your Impact #48]
Friday, June 18, 2021
Your fill of copywriting, online course, and productivity insights
5 common copywriting mistakes, a break from CBCs & embracing constraints [Scale Your Impact #47]
Friday, June 11, 2021
Hi Reader, It's the first time in a long time that I'm not enrolled in or starting a cohort-based course. (I'm not counting Ship 30 for 30. That's just a normal part of life now 😄.)
Free tickets for you, launches & letting go of perfectionism [Scale Your Impact #46]
Thursday, June 3, 2021
Hi Reader, What are you up to next week? Hope your calendar isn't overflowing just yet, and you can make it to one of the cool events I'll be at 😊: On Wednesday, I'm speaking at the
On launching, rackets & decision-making [Scale Your Impact #45]
Friday, May 28, 2021
Hi Reader, What a week!! Two cool things happened... First, we wrapped up the second cohort of Minimum Viable Video and celebrated our students and their videos in our Film Festival 🎬 🎉. It was
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