Soon, you’ll be able to use target return on ad spend (tROAS) bidding for ACe campaigns on Android. You can adjust bids dynamically based on the value each returning player is likely to create when they take [...]

Google Ads have announed that  performance reporting is now available in v2.1 of the Content API for Shopping. With the search method of the Reports service, you can programmatically retrieve all of the performance data that’s available in the Merchant Center.

This is an ongoing test and it looks like Google is testing variations of this. On mobile when you scroll down you get a sticky search icon on the bottom right and when scrolling back [...]

At its Game Developer Summit, Google today announced a new feature for Android game developers that will speed up by almost 2x the time from starting a download in the Google Play store to the [...]

The problem was that Facebook was late. Many creators — who make and profit off meme-y online content — have already flocked to rival platforms like YouTube and TikTok, which invested in digital tools for [...]

Starting today Search Console will direct developers debugging AMP page experience issues to the AMP Page Experience Guide! When you bring up an AMP page UEL in the Core Web Vital Report, you will be [...]

25 audience research volunteers were asked to read a study description and fill out a consent form. Participants had the option of self-reporting a number of demographic attributes, such as gender, race, profession, and age. [...]

YouTube Shorts is going global. The TikTok competitor will soon roll out to all the regions where YouTube main is currently available. That will put it live in more than 100 countries. YouTube says creators [...]

Publisher Ads Audits v1.5.0 is available for general use. You can try generating an updated report from the web app, or grab the latest CLI release from GitHub or npm to run locally. The major highlights of this release [...]

Video Extensions on Microsoft Advertising are now available for all advertisers globally. With Video Extensions, advertisers have the flexibility to combine video with other ad extensions. Here are some of the highlights: Available in all [...]

Search Atlas is a research project that reveals how Google’s service can reflect or amplify cultural differences or government preferences—such as whether Beijing’s Tiananmen Square should be seen first as a sunny tourist attraction or [...]

Google has just announced that the July 2021 Core Update Rollout is now complete. The rollout started on the 1st of July. I have seen a big reversal reversal for one of my proerpies yesterday. [...]

In a recent podcast episode of Last Week in Local, I came across the Yext Search Data Hub. You can use this tool’s custom country and industry filters to explore trends in search volume and [...]

As it continues its push to maximize its market presence, and its influence more broadly, TikTok is opening a new ‘For You House’ pop-up store in the UK, which will enable fans to interact with platform [...]