tl;drMarketing - tl;dr Marketing July 13th - 2021 Issue

Digital Marketing News Roundup

July 13th - 2021

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Today’s digital marketing roundup includes news that Microsoft Advertising Launches Video Extensions, Google Tests Variation of Sticky Search Icon to Modify Search Query and more.

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Paid Media

Target Return On Ad Spend Bidding Is Coming Soon For For ACe Campaigns on Android

Soon, you’ll be able to use target return on ad spend (tROAS) bidding for ACe campaigns on Android. You can adjust bids dynamically based on the value each returning player is likely to create when they take [...]

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Paid Media

Performance Reporting Now Available In Google Content API For Shopping

Google Ads have announed that  performance reporting is now available in v2.1 of the Content API for Shopping. With the search method of the Reports service, you can programmatically retrieve all of the performance data that’s available in the Merchant Center.

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SEO

Google Tests Variation of Sticky Search Icon to Modify Search Query

This is an ongoing test and it looks like Google is testing variations of this. On mobile when you scroll down you get a sticky search icon on the bottom right and when scrolling back [...]

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General

Android 12 Will Let You Play Games Before They Finish Downloading

At its Game Developer Summit, Google today announced a new feature for Android game developers that will speed up by almost 2x the time from starting a download in the Google Play store to the [...]

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Social Media

Facebook Wants to Court Creators. It Could Be a Tough Sell.

The problem was that Facebook was late. Many creators — who make and profit off meme-y online content — have already flocked to rival platforms like YouTube and TikTok, which invested in digital tools for [...]

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SEO

Search Console Will Start Guiding AMP Pages to Debug With AMP Page Experience Guide

Starting today Search Console will direct developers debugging AMP page experience issues to the AMP Page Experience Guide! When you bring up an AMP page UEL in the Core Web Vital Report, you will be [...]

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Paid Media

Study Shows The Level Of Inaccuracies In Targeting Users By Big Brands

25 audience research volunteers were asked to read a study description and fill out a consent form. Participants had the option of self-reporting a number of demographic attributes, such as gender, race, profession, and age. [...]

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Social Media

YouTube Shorts Goes Global, Rolling Out In 100+ Countries

YouTube Shorts is going global. The TikTok competitor will soon roll out to all the regions where YouTube main is currently available. That will put it live in more than 100 countries. YouTube says creators [...]

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Paid Media

Google Launches Publisher Ads Audits for Lighthouse v1.5.0

Publisher Ads Audits v1.5.0 is available for general use. You can try generating an updated report from the web app, or grab the latest CLI release from GitHub or npm to run locally. The major highlights of this release [...]

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Paid Media

Microsoft Advertising Launches Video Extensions

Video Extensions on Microsoft Advertising are now available for all advertisers globally. With Video Extensions, advertisers have the flexibility to combine video with other ad extensions. Here are some of the highlights: Available in all [...]

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SEO

Search Atlas - A New Search Engine Shows How Google Results Vary Around the World

Search Atlas is a research project that reveals how Google’s service can reflect or amplify cultural differences or government preferences—such as whether Beijing’s Tiananmen Square should be seen first as a sunny tourist attraction or [...]

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SEO

Google July 2021 Core Update Rollout is Complete

Google has just announced that the July 2021 Core Update Rollout is now complete. The rollout started on the 1st of July. I have seen a big reversal reversal for one of my proerpies yesterday. [...]

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SEO

Yext Data Hub: Explore Consumer Behavior, Search Trends Across The World

In a recent podcast episode of Last Week in Local, I came across the Yext Search Data Hub. You can use this tool’s custom country and industry filters to explore trends in search volume and [...]

tl;drMarketing

Social Media

TikTok Launches For You House Pop-Up Store in the UK

As it continues its push to maximize its market presence, and its influence more broadly, TikTok is opening a new ‘For You House’ pop-up store in the UK, which will enable fans to interact with platform [...]

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tl;dr Marketing July 12th - 2021 Issue

Monday, July 12, 2021

Digital Marketing News Roundup July 12th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that TikTok Adds Fast-Forward, Rewind For Longer Videos, Snapchat Offers New Ads

tl;dr Marketing July 07th - 2021 Issue

Saturday, July 10, 2021

Digital Marketing News Roundup tldr-animation-logo.gif July 07th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Chrome For Android Test Puts Alternate Google

tl;dr Marketing July 08th - 2021 Issue

Saturday, July 10, 2021

Digital Marketing News Roundup tldr-animation-logo.gif July 08th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Publishes Several Best Practices To

tl;dr Marketing July 09th - 2021 Issue

Saturday, July 10, 2021

Digital Marketing News Roundup July 09th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that YouTube Rolls Out Personalized Video Recommendation Feed New To You, Tiktok

tl;dr Marketing July 06th - 2021 Issue

Tuesday, July 6, 2021

Digital Marketing News Roundup July 06th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that People from US and UK Now Spend More Time On TikTok Than YouTube, Facebook,

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