You’re dealing with burnout the wrong way. Here are 3 tactics that will help

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Virtual reality was supposed to change the world. What we got instead was some fun headsets and a few bite sized games—something to entertain grandma at Thanksgiving, then put back on the shelf. But new research has discovered a before-unknown benefit of VR. Researchers at UCLA discovered that mice, hooked into tiny, specialized VR rigs, experience a boost in the theta rhythms in their brains. It would be a completely forgettable finding, except that theta rhythms are critical in our cognition. And the ability to boost them, inside VR, could (theoretically) help us juice our own ability to think and learn. The possibilities are both wild and barely understood. While I keep scratching my head about what’s next, read my interview with the project’s lead researcher here.

—Mark Wilson

co.design

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You’re still dealing with burnout the wrong way. Here are 3 tactics that will actually help

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news

Plot twist: Hollywood movies aren’t dead

According to a new report from PricewaterhouseCoopers, global box office revenue is poised for a dramatic comeback, returning to pre-pandemic levels by 2023 and exceeding them in 2024.

Movie ticket sales took an unprecedented hit when COVID-19 first struck, fueling speculation that the sector could be permanently damaged as theaters shuttered. Last year, global cinema revenues fell to below $12 billion, compared to more than $40 billion the year before, PwC reports.

But they’re bouncing back this year and could hit close to $42 billion in 2024 as studios line up more and more franchise-friendly tentpoles, crossing their fingers and hoping that vaccines keep COVID-19 and its variants at bay.

The revenue projections were included as part of PwC’s “Global Entertainment & Media Outlook” report for 2021-2025, which was released on Monday.

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