Google’s John Mueller said that Google Search tries “to find the primary language per page.” So when you mix languages on a single page, that might cause issues for Google.

With the recent release of Sitebulb v.5 came a brand new performance report which goes beyond what has been possible with SEO auditing tools – until now:

1)Collect Web Vitals metrics with the Chrome Crawler as you crawl: LCP, CLS, TBT, TTI, FCP and TTFB. 2)Crawl the entire site, yet set a sample % for collecting Web Vitals (recommended 10% sample). 3)Run the Lighthouse ruleset (Opportunities and Diagnostics) across every single web page crawled (not just the sample). 4)Collect code wastage for all CSS and JavaScript files across the entire website. 5)Apply Performance Budget calculations based on the resource files found.

As a tl;dr Marketing newsletter subscriber, you can get a free 60 day, extended trial licence here: Sitebulb.com/tldr

Some users are starting to see a test on Google where the Map pack has no map. Usually, they have a map embed on the top which seems to be missing in this.

Some users are noticing that businesses opted into Call History (a USA only feature), is showing a “Google Number” in their phone numbers drop down on mobile.

Last December, Google began testing Travel Insights with Google in the Asia Pacific region; it’s a set of tools providing powerful insights into real-time travel demand based on global Google Search data. Today they are [...]

Google is announcing a new structured data property and new editorial content policy. The directApply property is an optional way that enables you to share if your job listing offers a direct apply experience. Google define a direct apply experience in terms of [...]

To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well. Create [...]

TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximize their reach. The tool incorporates actual historical TV data with YouTube data so [...]

When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data [...]

In this session from MozCon 2021 Cyrus Shepard shares various SEO experiments on the title, meta descriptions and more and the impact they had on SEO traffic.

Glenn Gabe provide lots of insights from Google’s double core update. He talks about findings from Finance sites, Health and medical sites, Reversals from June, Rich snippets impact and much more.

Want to speed up your keyword research process? This session on Moz talks about using python and Natural Language processing to give you keyword research superpowers.

Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to [...]

This short video explains how Google Search understands when there’s a trending event and reacts to display fresh, reliable and helpful content, such as showing maps, local resources and news information during wildfires or other [...]

Why rank organically when you can buy ads and show up in between your competitors brand searches? Wonder if they will claim this to be a bug or a test.

A study of 1,000 personal injury law firms—the top 20 firms from each of the 50 largest U.S. cities—to see just how quickly Google rankings decline based on distance from a business. While the sharp [...]

Facebook gutted its data analytics tool, CrowdTangle, by reassigning dozens of its staff and sidelining its CEO after its data showed that incendiary screeds and misleading content from right-wing pages regularly outperform traditional news outlets [...]

GoDaddy online store customers can now easily integrate their product inventory across Google at no additional cost. This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just [...]

It can be daunting for some to dive into GSC and find all those “what, where, why, when, how, etc.” type search queries, you can use this simple Data Studio dashboard to visualize the data [...]

Microsoft Bing lets you share some of the direct answers (or as Google calls it, featured snippets) on social or other means. You can see this yourself by searching on Bing for [search engine] and [...]

Just eight months after the years-belated Snapchat Stories copycat launched to users, Fleets is being shuttered due to low engagement.

See how the various tab implementation on a page impacts SEO.

Google’s July 2021 Core Update rolled out quickly and lasted a total of 11 days, formally concluding on July 12. Check the winners, losers and analysis of this from Lily Ray.

WooCommerce has patched an unspecified, critical vulnerability identified on July 13, 2021, by a security researcher through Automattic’s HackerOne security program. The vulnerability impacts versions 3.3 to 5.5 of the WooCommerce plugin, as well as version 2.5 to 5.5 [...]

On July 20, 2021, Google will discontinue the ability for those with verified knowledge panels to use Google Posts. To be clear, this only impacts verified knowledge panels, not the local Google Posts you manage [...]

Chrome is rolling out an HTTPS-First Mode and experimenting with a replacement for the lock icon in the address bar. The first expansion is an HTTPS-First Mode that will start rolling out with Chrome 94 in September. [...]

Looks like Google might be testing a Featured Snippet kinda result when you do a search for branded podcast searches. Sample Query: Try searching for edge of the web , experts on the wire, etc [...]

YouTube is making automatic video chapters available for all uploaded clips, while it’s also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of [...]

An overview of how to build a responsive and accessible breadcrumbs component for users to navigate your site.

In a Facebook post this morning, CEO Mark Zuckerberg announced a seismic, creator-focused investment — to the tune of $1 billion across both Facebook and Instagram through next year’s end.

Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don’t mention [...]

On Tuesday 13th July 2021, France’s antitrust authority issued Google a fine to the tune of €500 million, which equates to $593M, for failing to negotiate with publishers in good faith regarding showcasing news. Following [...]

Yelp announced Yelp Audiences, a new way to help national and regional advertisers connect with consumers across the web based on Yelp search activity. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, [...]

Facebook is looking to broaden its payment reach, by making Facebook Pay available as a check-out option on third-party websites. Starting this August, businesses in the US who use participating platforms will have the ability [...]