tl;dr Marketing July 15th - 2021 Issue

Digital Marketing News Roundup
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July 15th - 2021

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Today’s digital marketing roundup includes news that Travel Insights With Google Is Launching In The United States, Twitter Fleets Is Being Shuttered Due To Low Engagement and more.

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SEO

Google Can Have Problem If You Use Multiple Language Content On A Page

Google’s John Mueller said that Google Search tries “to find the primary language per page.” So when you mix languages on a single page, that might cause issues for Google.

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SEO

Google Tests Map Pack Without Maps

Some users are starting to see a test on Google where the Map pack has no map. Usually, they have a map embed on the top which seems to be missing in this.

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SEO

Google Is Starting To Label Call Tracking Numbers For Businesses That Are Using Google's New Call History Feature

Some users are noticing that businesses opted into Call History (a USA only feature), is showing a “Google Number” in their phone numbers drop down on mobile.

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SEO

Travel Insights With Google Is Launching In The United States

Last December, Google began testing Travel Insights with Google in the Asia Pacific region; it’s a set of tools providing powerful insights into real-time travel demand based on global Google Search data. Today they are [...]

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SEO

Google Job Posting Structred Data Introduces directApply Optional Property

Google is announcing a new structured data property and new editorial content policy. The directApply property is an optional way that enables you to share if your job listing offers a direct apply experience. Google define a direct apply experience in terms of [...]

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Paid Media

Gogole Ads Makes It Easier To Create Manager Accounts

To date, you’ve been able to create these accounts on the manager account homepage. To make this process even easier for you, you can now create new sub-manager accounts from within your existing manager accounts as well. Create [...]

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Paid Media

Maximize The Reach Of Your Audience Across TV And YouTube With Reach Planner In 18 Countries

TV in Reach Planner is a tool designed to help media planners understand the optimal mix of television and YouTube to maximize their reach. The tool incorporates actual historical TV data with YouTube data so [...]

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Social Media

Facebook Users Are Saying NO to Ad Tracking on iOS 75% of the Time

When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data [...]

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SEO

Mastering 3 Click Engagement Signals: Impact of Various Tests on Organic Traffic

In this session from MozCon 2021 Cyrus Shepard shares various SEO experiments on the title, meta descriptions and more and the impact they had on SEO traffic.

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SEO

Google’s July 2021 Broad Core Update Rapid-fire Insights From The Summer of Two Core Algorithm Updates

Glenn Gabe provide lots of insights from Google’s double core update. He talks about findings from Finance sites, Health and medical sites, Reversals from June, Rich snippets impact and much more.

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SEO

Harnessing The Natural Language Toolkit for More Productive SEO

Want to speed up your keyword research process? This session on Moz talks about using python and Natural Language processing to give you keyword research superpowers.

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Social Media

Instagram Tests New Re-Share Sticker for Stories to Encourage More Thoughtful Feed Post Sharing

Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to [...]

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SEO

Google Shares Some Info On How They Identify If A Query Is Trending And Surface Fresh Content In Real Time

This short video explains how Google Search understands when there’s a trending event and reacts to display fresh, reliable and helpful content, such as showing maps, local resources and news information during wildfires or other [...]

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SEO

Google Tests Ads In Between Location Panel Sections

Why rank organically when you can buy ads and show up in between your competitors brand searches? Wonder if they will claim this to be a bug or a test.

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SEO

How Proximity Affects Rankings in Local Search Results Varies Depending On the City

A study of 1,000 personal injury law firms—the top 20 firms from each of the 50 largest U.S. cities—to see just how quickly Google rankings decline based on distance from a business. While the sharp [...]

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Social Media

Facebook Knifes Its Own Analytics Tool to Hide Its Ben Shapiro Problem

Facebook gutted its data analytics tool, CrowdTangle, by reassigning dozens of its staff and sidelining its CEO after its data showed that incendiary screeds and misleading content from right-wing pages regularly outperform traditional news outlets [...]

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SEO

Google Merchant Center Brings GoDaddy Integration

GoDaddy online store customers can now easily integrate their product inventory across Google at no additional cost. This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just [...]

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SEO

Google Data Studio Dashboard for Local Keyword Research and Content Creation

It can be daunting for some to dive into GSC and find all those “what, where, why, when, how, etc.” type search queries, you can use this simple Data Studio dashboard to visualize the data [...]

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SEO

Microsoft Bing Sharable Direct Answer

Microsoft Bing lets you share some of the direct answers (or as Google calls it, featured snippets) on social or other means. You can see this yourself by searching on Bing for [search engine] and [...]

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Social Media

Twitter Fleets Is Being Shuttered Due To Low Engagement

Just eight months after the years-belated Snapchat Stories copycat launched to users, Fleets is being shuttered due to low engagement.

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SEO

12 Experiments for Tabbed Content SEO

See how the various tab implementation on a page impacts SEO.

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SEO

Google’s July 2021 Core Update: Winners, Losers & Analysis

Google’s July 2021 Core Update rolled out quickly and lasted a total of 11 days, formally concluding on July 12. Check the winners, losers and analysis of this from Lily Ray.

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General

WooCommerce Patches Critical Vulnerability, Sending Forced Security Update from WordPress

WooCommerce has patched an unspecified, critical vulnerability identified on July 13, 2021, by a security researcher through Automattic’s HackerOne security program. The vulnerability impacts versions 3.3 to 5.5 of the WooCommerce plugin, as well as version 2.5 to 5.5 [...]

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SEO

Posts on Google For Verified Knowledge Panels Are Going Away

On July 20, 2021, Google will discontinue the ability for those with verified knowledge panels to use Google Posts. To be clear, this only impacts verified knowledge panels, not the local Google Posts you manage [...]

tl;drMarketing

General

Chrome Getting HTTPS-first Mode As Google Plans To Replace The Address Bar Lock Icon With A Full-page Warning For HTTP

Chrome is rolling out an HTTPS-First Mode and experimenting with a replacement for the lock icon in the address bar. The first expansion is an HTTPS-First Mode that will start rolling out with Chrome 94 in September. [...]

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SEO

Google Tests A Featured Snippet For Podcast Brand Searches

Looks like Google might be testing a Featured Snippet kinda result when you do a search for branded podcast searches. Sample Query: Try searching for edge of the web , experts on the wire, etc [...]

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Social Media

Youtube Adds Automatic Video Chapters/Clips For All Uploads, Launches Dark Mode For Youtube Studio

YouTube is making automatic video chapters available for all uploaded clips, while it’s also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of [...]

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General

Building A Responsive And Accessible Breadcrumb For Your Site

An overview of how to build a responsive and accessible breadcrumbs component for users to navigate your site.

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Social Media

Facebook, Instagram To Incentivize Creators With $1 Billion In Bonus Programs

In a Facebook post this morning, CEO Mark Zuckerberg announced a seismic, creator-focused investment — to the tune of $1 billion across both Facebook and Instagram through next year’s end.

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General

There is an Entire Industry That Links Unique Ids Linked To Phones To Real People And Their Address

Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don’t mention [...]

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SEO

Google Fined €500 Million For French News Negotiation Breach

On Tuesday 13th July 2021, France’s antitrust authority issued Google a fine to the tune of €500 million, which equates to $593M, for failing to negotiate with publishers in good faith regarding showcasing news. Following [...]

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Social Media

Yelp Launches Yelp Audiences For Advertisers To Reach Yelp’s High-intent Audience At All Stages Of The Buying Cycle

Yelp announced Yelp Audiences, a new way to help national and regional advertisers connect with consumers across the web based on Yelp search activity. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, [...]

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General

Facebook's Making Facebook Pay Available as a Payment Option on Third Party Websites (USA only)

Facebook is looking to broaden its payment reach, by making Facebook Pay available as a check-out option on third-party websites. Starting this August, businesses in the US who use participating platforms will have the ability [...]

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