Tabbed Content Tests, USP Tips, and Emojis Everywhere! ⚡

            
Moz Top 10
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"Judging by attendee comments, MozCon 2021 was better-than-ever, with world-class speakers delivering outstanding, fresh marketing insights. If you weren't able to join us live, you can still learn via the MozCon 2021 Video Bundle, now on sale. Speaking of learning, we've got a jam-packed edition of the Moz Top 10 for you today!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Start with day one, and then move onto day two and day three for quick, actionable takeaways from this popular SEO conference.
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Google’s John Mueller Doesn’t See SEO Becoming Obsolete


In Google's vision of search, they don't see SEO disappearing, but they do see it changing due to automation. Think ahead.

12 Experiments for Tabbed Content SEO


How does Google handle content hidden in tabs? A dozen intriguing tests show a great diversity of results.

Google ❤️ Emojis: How To Bring More Attention to Your Search Snippets 👋


Emojis have gone mainstream, and while Google may not always show them, you can have fun (and success!) playing with them.

5 Ways to Measure and 3 Tips to Improve Website Engagement


Watch Dana DiTomaso's pointers on capturing scroll depth, CTA views, translation, form submissions, and the use of accessibility tools to better track your audience.

Google’s Pandu Nayak Shares His Roadmap for MUM and How it Can Help the Company Handle More Complex Queries


A surprisingly clear, practical guide to what MUM is, how it works, and how it could be applied in future.

Russ Jones: A Celebration of Life


We'll always remember our friend and colleague, Russ Jones, and the inspiring life he lived.

8

How to Create Your Local Business USP with QUAAAC + UGC


Miriam Ellis shows you how to use reviews and Place Topics to create a USP based on what customers say they love most about a local business.

9

You Can Now Remove Phone Numbers From Google My Business Listings


Promoting a farmers market or similar venture with no phone number? Now you have the option not to list one.

10

Change Is Afoot at the Newly Revitalized FTC


Must-read for local and SMB marketers whose clients could benefit from new anti-trust activity.

 

MozCon 2021 Video Bundle

 

 

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Older messages

Branded SEO, broken link campaigns & business profile tips

Thursday, July 1, 2021

Pro Snippet We at Moz are remembering with love our friend, Russ Jones, whose great loss is deeply felt across our SEO community. Please, visit the memorial website to share your memories of him and to

A fountain of free SEO resources for you!

Wednesday, June 16, 2021

MozCon Virtual 2021 - Snag your ticket Pro Snippet "Fantastic free stuff is flowing in this edition of the Moz Top 10! Fill up on Chrome extensions, SEO priority templates, Google Sheets scripts,

Invest in Accessibility + Google Page Experience for Desktop

Thursday, June 3, 2021

Pro Snippet "The agenda is all set for MozCon Virtual 2021 and tickets are still available! Meanwhile, expand digital accessibility, prep for video-based e-commerce, and center mutual love of

Content that competes, sells, and is accessible to all!

Wednesday, May 19, 2021

Pro Snippet "Turn on the TV and study QVC as a blueprint for the video-based sales era. Meanwhile, link your SEO to accessibility, learn to suss out competitors' winning content, and refocus

NLP Long Tail Disruption + GMB Justification Dominance

Thursday, May 6, 2021

Pro Snippet "Are you ready for the expected Page Experience Google update? Are you relieved or saddened by the implosion of the long tail? Are you influencing local justification snippets to

The leadership in journalism’s top jobs is growing more diverse

Wednesday, July 28, 2021

A small but heartening sign that newsrooms are making good on their promises to change. Medialyte The leadership in journalism's top jobs is growing more diverse By Mark Stenberg – 28 Jul 2021 –

Are Businesses Seeing Summer Slumps [Data + Trends to Know]

Wednesday, July 28, 2021

To help brands navigate the changing landscape, we dove into data from 103K+ companies to find summer business trends. HubSpot Marketing Blog July 28, 2021 are businesses seeing a summer slump Are

About that Simone Biles moment

Wednesday, July 28, 2021

INC. THIS MORNING About that Simone Biles moment Good morning, When Simone Biles pulled out of the women's gymnastics team final at the Olympics Tuesday after a bad landing on her vault, it was a

LinkedIn looks to premium publishers as a way to drive subscriber revenue

Wednesday, July 28, 2021

The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn. July 28, 2021 LinkedIn quietly launched a pilot program last month called LinkedIn

Office life is preparing to make a comeback

Wednesday, July 28, 2021

The great work-from-home experiment moves on to its next phase. Hey there, For all the extroverts in the world, the long-awaited return to the office feels tantalizingly close. For many of us, the

Tesla Made Money Selling Cars. Really.

Wednesday, July 28, 2021

Read in browser > The Signal July 28, 2021 Good morning! Amazon may start accepting crypto as payment. Alright, before you start rushing to the website to check how they're offering exchange

Behind-The-Scenes of my first course (numbers included)

Tuesday, July 27, 2021

Friends, family & countrymen, ​ I wanna share some learnings from teaching my first "online course" last month. I made just a smidge over $100k for the month (not bad!). ​ I put the $$$

The 3 Biggest Myths About 4-Day Workweeks

Tuesday, July 27, 2021

Tuesday, July 27, 2021 Lead A New Report Reveals How Businesses Should Address DEI Hiring Efforts in the Post-Pandemic Age HR/Benefits The 3 Biggest Myths About 4-Day Workweeks, According to a CEO Who

💎 5 Tweet Tuesday 💎 - Shaan's favorite tweets this week

Tuesday, July 27, 2021

SHAAN'S 5 TWEET TUESDAY Back again with 💎 My 5 Favorite Tweets 💎 of the week. #1 💎 Mario Gabriele 🦊 @mariodgabriele Harvard Business School is an incredible media company. - $262M in 2020

July 27 - Target reports diversity progress | Fabletics is ThredUp's next partner

Tuesday, July 27, 2021

Fabletics launches resale program; Target reports 25% increase in Black representation at the officer level; Stores may soon use one-third of their space for e-commerce fulfillment: report; Bed Bath