Tabbed Content Tests, USP Tips, and Emojis Everywhere! ⚡

            
Moz Top 10
Pro Snippet

"Judging by attendee comments, MozCon 2021 was better-than-ever, with world-class speakers delivering outstanding, fresh marketing insights. If you weren't able to join us live, you can still learn via the MozCon 2021 Video Bundle, now on sale. Speaking of learning, we've got a jam-packed edition of the Moz Top 10 for you today!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Start with day one, and then move onto day two and day three for quick, actionable takeaways from this popular SEO conference.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

Google’s John Mueller Doesn’t See SEO Becoming Obsolete


In Google's vision of search, they don't see SEO disappearing, but they do see it changing due to automation. Think ahead.

12 Experiments for Tabbed Content SEO


How does Google handle content hidden in tabs? A dozen intriguing tests show a great diversity of results.

Google ❤️ Emojis: How To Bring More Attention to Your Search Snippets 👋


Emojis have gone mainstream, and while Google may not always show them, you can have fun (and success!) playing with them.

5 Ways to Measure and 3 Tips to Improve Website Engagement


Watch Dana DiTomaso's pointers on capturing scroll depth, CTA views, translation, form submissions, and the use of accessibility tools to better track your audience.

Google’s Pandu Nayak Shares His Roadmap for MUM and How it Can Help the Company Handle More Complex Queries


A surprisingly clear, practical guide to what MUM is, how it works, and how it could be applied in future.

Russ Jones: A Celebration of Life


We'll always remember our friend and colleague, Russ Jones, and the inspiring life he lived.

8

How to Create Your Local Business USP with QUAAAC + UGC


Miriam Ellis shows you how to use reviews and Place Topics to create a USP based on what customers say they love most about a local business.

9

You Can Now Remove Phone Numbers From Google My Business Listings


Promoting a farmers market or similar venture with no phone number? Now you have the option not to list one.

10

Change Is Afoot at the Newly Revitalized FTC


Must-read for local and SMB marketers whose clients could benefit from new anti-trust activity.

 

MozCon 2021 Video Bundle

 

 

Moz

 

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Older messages

Branded SEO, broken link campaigns & business profile tips

Thursday, July 1, 2021

Pro Snippet We at Moz are remembering with love our friend, Russ Jones, whose great loss is deeply felt across our SEO community. Please, visit the memorial website to share your memories of him and to

A fountain of free SEO resources for you!

Wednesday, June 16, 2021

MozCon Virtual 2021 - Snag your ticket Pro Snippet "Fantastic free stuff is flowing in this edition of the Moz Top 10! Fill up on Chrome extensions, SEO priority templates, Google Sheets scripts,

Invest in Accessibility + Google Page Experience for Desktop

Thursday, June 3, 2021

Pro Snippet "The agenda is all set for MozCon Virtual 2021 and tickets are still available! Meanwhile, expand digital accessibility, prep for video-based e-commerce, and center mutual love of

Content that competes, sells, and is accessible to all!

Wednesday, May 19, 2021

Pro Snippet "Turn on the TV and study QVC as a blueprint for the video-based sales era. Meanwhile, link your SEO to accessibility, learn to suss out competitors' winning content, and refocus

NLP Long Tail Disruption + GMB Justification Dominance

Thursday, May 6, 2021

Pro Snippet "Are you ready for the expected Page Experience Google update? Are you relieved or saddened by the implosion of the long tail? Are you influencing local justification snippets to

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