Tabbed Content Tests, USP Tips, and Emojis Everywhere! ⚡

Moz Top 10
Pro Snippet

"Judging by attendee comments, MozCon 2021 was better-than-ever, with world-class speakers delivering outstanding, fresh marketing insights. If you weren't able to join us live, you can still learn via the MozCon 2021 Video Bundle, now on sale. Speaking of learning, we've got a jam-packed edition of the Moz Top 10 for you today!"

- Miriam Ellis, Local Subject Matter Expert, Moz

What We're Reading:

Start with day one, and then move onto day two and day three for quick, actionable takeaways from this popular SEO conference.

Google’s John Mueller Doesn’t See SEO Becoming Obsolete

In Google's vision of search, they don't see SEO disappearing, but they do see it changing due to automation. Think ahead.

12 Experiments for Tabbed Content SEO

How does Google handle content hidden in tabs? A dozen intriguing tests show a great diversity of results.

Google ❤️ Emojis: How To Bring More Attention to Your Search Snippets 👋

Emojis have gone mainstream, and while Google may not always show them, you can have fun (and success!) playing with them.

5 Ways to Measure and 3 Tips to Improve Website Engagement

Watch Dana DiTomaso's pointers on capturing scroll depth, CTA views, translation, form submissions, and the use of accessibility tools to better track your audience.

Google’s Pandu Nayak Shares His Roadmap for MUM and How it Can Help the Company Handle More Complex Queries

A surprisingly clear, practical guide to what MUM is, how it works, and how it could be applied in future.

Russ Jones: A Celebration of Life

We'll always remember our friend and colleague, Russ Jones, and the inspiring life he lived.


How to Create Your Local Business USP with QUAAAC + UGC

Miriam Ellis shows you how to use reviews and Place Topics to create a USP based on what customers say they love most about a local business.


You Can Now Remove Phone Numbers From Google My Business Listings

Promoting a farmers market or similar venture with no phone number? Now you have the option not to list one.


Change Is Afoot at the Newly Revitalized FTC

Must-read for local and SMB marketers whose clients could benefit from new anti-trust activity.


MozCon 2021 Video Bundle





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