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NLP Long Tail Disruption + GMB Justification Dominance
            
Moz Top 10
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"Are you ready for the expected Page Experience Google update? Are you relieved or saddened by the implosion of the long tail? Are you influencing local justification snippets to improve conversions? Work through it all and make smart plans with the Moz Top 10!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Self-reflection from an SEO SaaS brand that lost clients and money, but learned five valuable lessons which could strengthen your own company.
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Announcing the Moz Performance Metrics Beta


Moz tools get your site ready for Google's summer Page Experience update, thousands of URLs at a time.

The Keywords Mapping Cheat Sheet For Different Types of Sites


Copy Aleyda Solis's own e-commerce and SaaS sheets for efficient organization of your optimization strategy.

Case Study: More Content Is Not Always Better for Ranking in Google


Rich rewards could be yours after removing and redirecting low-quality pages on websites.

Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns


Maximize returns from your link building efforts at multiple phases of the process with Crystal Carter's outstanding tips.

Long Tail SEO in 2021: How You Can Have It All or Die Trying


Dr. Peter J. Meyers tracks the long tail bubble that's now bursting due to advances in natural language processing.

Importance of Prestige and Popularity for a News Source Rank in Google Algorithm


Rare insight from patent analysis into how Google News ranks stories in one of the fastest-growing areas of the web.

8

Local Justifications Are a Big Deal and You Can Influence Them


Miriam Ellis quantifies the presence of these prominent local snippets and shows how to take control of their sources.
9

Do Google My Business Identity Attributes Impact Ranking?


A small, interesting case study details the effects of adding labels like "women-led" to GMB listings.
10

SMB Commerce, Hybrid Shoppers, Yelp Comeback?


Big brand acquisitions and small brand implementation signal that we've made the leap from informational to transactional websites.

 
How to Rank Checklist

 

 

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E-commerce Everywhere + Reviews Top of Mind

Wednesday, April 21, 2021

MozCon Virtual 2021 - Snag your ticket Pro Snippet "Google and Amazon are battling for e-commerce supremacy, and the footsteps of giants are shaking us all. This week, we're featuring the

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Thursday, February 25, 2021

Pro Snippet "Moz rolls out the Essential Local SEO Strategy Guide and Aleyda Solis publishes a roadmap to SEO for your learning pleasure. Meanwhile, passage ranking's US launch makes minor

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