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Moz Top 10
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"Turn on the TV and study QVC as a blueprint for the video-based sales era. Meanwhile, link your SEO to accessibility, learn to suss out competitors' winning content, and refocus your own sales copy on conversions over mere rankings. Also, last call for early bird pricing on MozCon Virtual 2021 tickets before prices increase on June 1st!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Using MozCast and other tools, Barry Schwartz tracks the latest in a series of Google updates, with plenty of industry commentary.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

An Introduction to Accessibility and SEO [Series Part 1]


Optimize inclusively for your whole audience with this 3-part series from Cooper Hollmaier that puts SEO and accessibility hand-in-hand for everyone's benefit.

13 Tips for Writing Product Descriptions That Convert


Big reminder and beautiful tactics for ensuring you don't forget that sales — not just rankings — are the core goal of product copy.

Google Advanced Search Operators for Competitive Content Research


While you're working on content, let Dr. Peter J. Meyers teach you how to quickly find and assess the top pages competing with yours.

What if Speed Was a Ranking Factor...?


Catch Google's imaginative podcast about a hypothetical search engine ordering rank based on speed. It sounds quite like Google!

MozCon Virtual 2021 Speaker Interview: Wil Reynolds


This short interview is like an enticing trailer to the major motion picture that will be MozCon Virtual 2021. Get a sneak peek of what to expect from Wil Reynolds.

Google Core Web Vitals Study April 2021


Only 4% of 2 million+ URLs achieved a "good" Core Web Vitals score in this deep survey from Searchmetrics.

8

Are You Ready to Sell Like QVC?


Overlooked QVC digitally remastered itself into a top e-commerce brand local businesses can emulate in the ramp-up of video-based sales.

9

How Google Came to Dominate Local Reviews


Google's Local Guides and accessibility vs. Yelp's infamous stringency underpin wins and losses in the local business review saga.

10

How Does Google My Business Handle Solo Practitioner Listings?


Seldom-discussed solo practitioner listings get a fresh spotlight from Colan Nielsen in this short but savvy article.

 

 

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Older messages

NLP Long Tail Disruption + GMB Justification Dominance

Thursday, May 6, 2021

Pro Snippet "Are you ready for the expected Page Experience Google update? Are you relieved or saddened by the implosion of the long tail? Are you influencing local justification snippets to

E-commerce Everywhere + Reviews Top of Mind

Wednesday, April 21, 2021

MozCon Virtual 2021 - Snag your ticket Pro Snippet "Google and Amazon are battling for e-commerce supremacy, and the footsteps of giants are shaking us all. This week, we're featuring the

Link Building Mastery + the Battle for Control of Commerce 🔗

Wednesday, April 7, 2021

Pro Snippet "Google and Amazon enter a colossal struggle over control of shopping and delivery and we'll look at latest developments. Meanwhile, skepticism surrounds Google's refutation of

Mobile vs. Desktop and Maps vs. Finders ⚡

Wednesday, March 24, 2021

Pro Snippet "Let's find opportunity for you this week by spotting variations between mobile and desktop environments and Google's two key local interfaces. Meanwhile, debug your layout in

FLoC Fumbles + Featured Snippet Falloff 📉

Wednesday, March 10, 2021

Pro Snippet "Happy Women's History Month to all our readers, and we know you'll share our excitement about the incredible speaker lineup for MozCon Virtual 2021! In this edition of the Moz

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