7 Top Trends in Customer Success to Learn From; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

Churn-and-burn and low-quality deals are the nemesis of Customer Success. And while I think this works itself out in the end, it’s definitely a stressor, and a good one, when commissions are tied to NRR.

> Here are 7 Top Trends in Customer Success to Learn From, and Maybe Emulate

SaaStr Annual 2021 is back, in-person! Join 10,000 SaaS professionals on Sept 27-29.

New This Week

5 Interesting Learnings from Avalara at $600M in ARR

Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. It’s in many ways the hardest way to do it (direct sales to SMEs), but like HubSpot, Avalara has made it work well.

Here are the learnings -->

This edition of the SaaStr weekly is sponsored in part by Kintone

30+ Incredible New Speakers for 2021 SaaStr Annual

We’re gearing up for the first 100% outdoors, open-air SaaStr Annual Sep 27-29 and a lot is going on! Zach Kitschke, CMO @ Canva, Aaron Levie, CEO @ Box, Alex Rosemblat, CMO @ Datadog, and many more speakers just announced.

Take a look at our newly added speakers -->

13 Tips to Being a Better Interviewer. Don’t Waste That Podcast or Event.

There are so many different styles for interviewing. But these days, everyone is doing more content marketing, more podcasts, more digital events, and more. We’ve done quite a few at SaaStr :). Here are 13 steps to making your interview, your podcast, etc. … at least better.

Here's how to make it count -->

This edition of the SaaStr weekly is sponsored in part by Terminus

At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

Ultimately, almost all top software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Sometimes even more. From referrals. From brand. From word-of-mouth.

Your job, as best you can, is to accelerate that process -->

Secrets to Aligning Marketing and Revenue Strategies with Marqeta

Recently, Vidya ran both the marketing and revenue functions for Marqeta, during a critical time as the company prepped for an IPO. This session discusses the nuances of building a cohesive marketing and revenue strategy and share advice for other organizations seeking to align these functions during a critical time of growth for their companies.

Watch now -->

Hot Jobs

•	Are you good with spreadsheets? Do you use words like "leverage" and "markets"? Do you want to be the first real business person at a series B company that is helping mobile software creators build successful businesses? RevenueCat is looking for a Head of Finance and Biz Ops .