7 Top Trends in Customer Success to Learn From; Plus Weekly SaaS News and Updates

Avalara is a leading public SaaS company we probably should all know more about. Avalara manages a big problem — tax and related compliance automation. It’s in many ways the hardest way to do it (direct sales to SMEs), but like HubSpot, Avalara has made it work well.

We’re gearing up for the first 100% outdoors, open-air SaaStr Annual Sep 27-29 and a lot is going on! Zach Kitschke, CMO @ Canva, Aaron Levie, CEO @ Box, Alex Rosemblat, CMO @ Datadog, and many more speakers just announced.

There are so many different styles for interviewing. But these days, everyone is doing more content marketing, more podcasts, more digital events, and more. We’ve done quite a few at SaaStr :). Here are 13 steps to making your interview, your podcast, etc. … at least better.

Ultimately, almost all top software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Sometimes even more. From referrals. From brand. From word-of-mouth.

Recently, Vidya ran both the marketing and revenue functions for Marqeta, during a critical time as the company prepped for an IPO. This session discusses the nuances of building a cohesive marketing and revenue strategy and share advice for other organizations seeking to align these functions during a critical time of growth for their companies.