Exploding Topics - ET: July 27th 2021

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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Prebiotic gummies

Prebiotic gummies are chewable candies designed to promote the growth and activity of healthy bacteria in the body.

(Compared to probiotics, which contain the bacteria itself.)

Yuve’s brand of dedicated prebiotic gummies ranks in Amazon’s prebiotics top 50 best-sellers list. And generates an estimated $2.24M per year.

Another growing brand on Amazon, OLLY’s peach-flavored gummies, have already been reviewed over 4,000 times. OLLY has an estimated annual revenue of $24.3M (Growjo).

According to ReportLinker, the prebiotics market as a whole is worth an estimated $5.2B and expected to grow to $9.5B by 2027.

What's next:
Prebiotic gummies are part of the “gummification” meta trend.

Traditionally associated with kids, gummies have become a popular choice for many adults. In fact, the AARP reports that 65% of gummy products are marketed at adults.

The global gummies market is already estimated to be worth $5.9B. And that’s expected to almost double to $10.6B by 2025.

CBD gummies kicked off the gummification trend. Other examples of gummies currently taking off include ACV gummies, collagen gummies, turmeric gummies, melatonin gummies, elderberry gummies, and hair gummies.

Topic #2

Sportneer

Sportneer is a sport, fitness, and outdoor equipment brand.

The company’s best-known product is their massage gun.

(Globally, searches for “massage gun” are up 3233% in 2 years.)

With five detachable heads and six intensity settings, Sportneer’s gun (along with their main competitor, Theragun) is one of the more premium options in this niche.

AMZScout estimates that one Sportneer massage gun SKU has generated over $226.36K in revenue since August 2019.

What's next:
Sportneer is part of the “sport meets engineering” meta trend.

The sports equipment market as a whole is worth an estimated $134.9B and forecast to hit $148.2B by 2023.

New, innovatively engineered products are a big part of this growth. Such as FreeTrain, which has devised a vest for holding essentials while exercising. Forbes reports the company generated a turnover of more than $2.7M last year.

Then there’s smart equipment using tech to enhance workouts. Fitness wearables alone are expected to have a sales volume of $17.83B in 2021. Upcoming brands in this area include Yamay, Vigorun, and FitFort.

Other rapidly growing products in the space include Phisockat, JaxJox, and crossrope jump ropes.

Topic #3

Savology

Savology is a fintech startup focused on financial planning.

Savology claims to assemble personalized plans in 5 minutes. To date, more than 15,000 users have used the tool.

Originally monetized via financial product referrals, the startup recently rolled out a paid membership tier.

Savology has self-reported revenue of $5K per month.

The Utah-based startup raised a $750,000 seed round in April 2020.

What's next:
Savology is part of the “money-savvy tech” meta trend.

According to a Capital One survey, 77% of Americans are worried about their finances.

And households with a financial plan are 2.5x more likely to save enough money for retirement.

Which is why products that help individuals manage their financial affairs are growing quickly. For example, Ellevest is an investment and money management platform aimed specifically at women. The company has raised $91.4M to date. And generates an estimated $21M ARR.

Other topics in this meta trend include Beanstox, WalletHub, Truebill, and Money Dashboard.

Topic #4

Gua sha facial

Gua sha facial treatments use a jade or quartz stone to gently scrape the skin.

The Chinese practice is intended to relax muscle tension and improve blood flow to the skin.

The treatment has taken off as a beauty trend on social media, with over 478 million #GuaSha video views on TikTok. And 90,000 #guashafacial posts on Instagram.

One gua sha stone has even cracked the top 100 in Amazon’s ultra-competitive beauty and personal care bestsellers after quickly amassing 20,000 reviews.

What's next:
Gua sha is part of the natural beauty meta trend.

Approximately 70% of US consumers prefer natural and organic cosmetics (Statista).

In fact, the natural beauty market is worth an estimated $40.2B. Which is expected to rise to $54.5B by 2027.

Influencers and social media have undoubtedly been pushing this trend. The Influencer Orchestration Network reports that nearly 80% of beauty brands now use influencers. And former Victoria’s Secret angel Miranda Kerr has founded her own organic beauty range: KORA, which generates $7.52M in annual revenue.

“Exploding Topics Pro is extremely valuable to me as an investor.”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why over 1000 VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

For a limited time, you can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

Try Exploding Topics Pro

We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: July 27th 2021

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