Exploding Topics - ET: June 29th 2021

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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Smart faucet

Smart faucets have intelligent features like voice control, digital displays, and thermometers.

While some growth is due to COVID-19, interest in smart faucets has been steadily rising since August 2019, which pre-dates the pandemic.

Likely due to the fact that smart faucets help people to track their water consumption and reduce their overall water usage.

Some smart faucets can even preheat water, so that water isn’t wasted while the faucet runs water to heat up.

87% of people now claim to make an effort to live an eco-friendly lifestyle (Southern Cross University).

Which is one reason MarketWatch forecasts the global smart faucet market to rise from $273.4M today to $443.9M by 2027.

What's next:
Smart faucets are part of the Smart Home meta trend. 60% of individuals now have 6+ smart home devices.

And a ValuePenguin industry study shows there’s a strong correlation between individuals’ climate concerns and interest in smart home equipment.

As a result, everything that can be, is being made “smart”: smart doorbells (+153% search growth), smart light bulbs (+61%), smart coffee makers (+675%), smart ovens (+48%), and smart grills (+104%).

And more fast growing smart home brands include LARKKEY (smart security devices), Sense-U (smart baby monitors), and Geeni (smart everything).

Topic #2

Metricool

Metricool is a social media scheduling and analytics SaaS startup with 400k+ users.

Four years after launching, the company now generates over $1M ARR. Metricool’s founder reports that revenues are currently growing 5-6% monthly.

Although focused on SMBs, the company does have a handful of Fortune 500 customers (including Adidas, Volvo, and McDonald's).

What's next:
Metricool is part of the social post scheduling meta trend.

The social media management market is worth an estimated $11.98B (MarketsAndMarkets). That’s forecast to rise to $17.7B by 2023.

One post scheduling tool, Social Pilot, had estimated 2020 Q4 revenues of $1.4M. That’s even while undercutting the likes of Buffer and Hootsuite on price, charging $25.50/month to manage up to 25 social accounts.

Other tools that make up this meta trend include Loomly, Later.com, HopperHq, Planable, and Hypefury.

Topic #3

Ekster

Ekster is an RFID-blocking wallet brand that raised $350K on Kickstarter in its first 40 days. That figure increased to $1M within a year (more than 700x the initial goal).

The brand has returned to Kickstarter multiple times with new products. One of Ekster’s recent offerings is a vegan wallet made from recycled materials. The latest, a smart keyholder, has raised over $275K.

Ekster hit $1M total revenue within the first year. Company revenue is now $500K/month.

The smart wallet market is currently worth an estimated $307.5M. That’s expected to grow to $526.8M by 2025 (Credence Research).

What's next:
Ekster is part of the “connected everything” meta trend.

Other examples of this trend include:

Victure is a brand dealing in smart cameras. Like Ekster, Victure’s key USP is security. Its HD indoor security camera ranks in the top 15 on Amazon for all camera and photo products.

Other growing companies in the “connected everything” meta trend include Gosund (smart plugs), Hidrate (smart water bottles) and LIFX (smart lighting).

Topic #4

Gaming gloves

Gaming gloves are gloves designed to improve grip and reduce sweat during gaming sessions.

Gamer Gloves, a prominent brand within the gaming gloves space, found that 90% of gamers lose focus due to sweaty or cold hands. Which is why many amature and aspiring pro gamers now use some form of gaming gloves.

“Smart gaming gloves” is an emerging area of innovation in this space. A team at the National University of Singapore researched this technology, and found that modern games such as Battlefield V could be played with just 11 gesture inputs programmed.

VR gloves are another rapidly-growing subcategory of the gaming glove industry. VR glove tech is still in its infancy, but the VR industry as a whole is worth $11.5B. That’s expected to increase to $87.97B by 2025 (Mordor Intelligence).

What's next:
Gaming gloves are part of the wider gaming accessories meta trend.

The combined sales figures for pro-level gaming products, like specialized keyboards, mice, headsets and speakers are on track to hit $4.2B this year according to Futuresource Consulting. And the market is estimated to be worth $6B by 2024.

Corsair, a company specializing in gaming peripherals, saw sales increase 60.7% year-over-year in 2020.

Other examples of the gaming accessories meta trend include gaming mice, gaming glasses and gaming headphones.

DTC gaming startups with rapid growth include:

Secretlab, the Singapore-based gaming chair startup raised a $7.5M Series B last year.

PowerA sells controllers, headsets, and other gaming accessories. And was just acquired last month for $340M.

GG Energy, an energy drink for eGamers by Gamer Supps.

Exploding Topics Pro Members Saw
These Trends Over 6 Months Ago

Exploding Topics Pro is the only product that identifies emerging trends at least 6 months before they take off.

(And long before we share them anywhere else.)

Whether you’re an investor in search of the next untapped investment opportunity.

Or an entrepreneur looking for a new product to launch.

Our premium weekly reports will help you find exploding trends… before they go mainstream.

So if you want to get ahead of the curve, try Exploding Topics Pro today.

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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: June 29th 2021

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