New guide: The state of contextual targeting in 2021
With the death of the third-party cookie the word “contextual” is on the mind of every publisher and advertiser thinking about data and targeting, and the solutions that will continue to enable marketers to reach audiences with ads in the right ways at the right time have become increasingly complex. To better understand the state of the contextual ecosystem in a time of change, Connatix and Digiday surveyed more than 100 publishers, brands and agencies. We explored how publishers are matching content, audiences and ads with the help of contextual data, and what brands and agencies expect of publishers. Our research also puts a spotlight on contextual video, how stakeholders are optimizing for video campaigns and how they’re driving performance for the video ads their brand and agency partners create. Download this new report to learn more about:
Sponsored by Connatix. |
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Exclusive: Substack continues its acquisition streak with public correspondence startup Letter
Thursday, July 29, 2021
The acquisition comes as Substack's biggest, newest competitors are trying to position newsletters as one hub in a larger relationship between creators and their audience. July 29, 2021 Long-term
Marketers: Tell us how you're approaching influencer marketing for a $5 gift card
Wednesday, July 28, 2021
As a leader in marketing, we want to know: How are you approaching influencer marketing in 2021? In exchange for completing this quick 2-minute survey, you'll receive: A $5 Starbucks gift card A
LinkedIn looks to premium publishers as a way to drive subscriber revenue
Wednesday, July 28, 2021
The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn. July 28, 2021 LinkedIn quietly launched a pilot program last month called LinkedIn
Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play
Tuesday, July 27, 2021
Comscore is hoping a series of data partnerships will help accelerate a pivot to contextual targeting, as ad buyers prepare for the end of third party cookies. July 27, 2021 Comscore's top priority
What to know about the Digiday Media Buying Summit
Monday, July 26, 2021
Miami, FL | October 18-20
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