The Top Questions to Ask Your VP of Marketing; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one thing — it’s easy to spot the ones that won’t work out. How? It’s not that they aren’t smart, or driven, or thoughtful in most cases.

It’s that they are a mismatch.

There is just so much to do in marketing, from product marketing to brand marketing to customer marketing to, of course, demand gen. And really, most VPs of Marketing just want to focus on their 2-3 most favorite things to do. You have to make sure those are your top 2-3 needs, as well.

> The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr Annual 2021 is back, in-person! Join 10,000 SaaS professionals on Sept 27-29.

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Coupa is one of our favorite enterprise SaaS leaders at SaaStr. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. They are at 2,000 customers, a stunning 40% revenue and 46% billings growth, at $700m in ARR.

Here are the 5 interesting learnings -->

This edition of the SaaStr weekly is sponsored in part by Kintone

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This edition of the SaaStr weekly is sponsored in part by Capchase

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5 reasons price increases on existing customers aren’t worth it -->

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Hot Jobs

•	LeanIX is growing rapidly and seeking a Director Content Marketing with a demonstrated track record of all facets of content marketing leadership, to be a key player in bringing in new business across all customer segments.

•	Front is seeking a Senior Manager of Account Management to lead and build out a team of Mid Market and Enterprise Account Managers working across all customer segments to discover new needs and match them with Front solutions.