Growth Bite: Convert more leads by using exploratory wording in your CTAs

If your wording suggests that a potential customer will need to make a commitment before they're ready, they'll often walk away. Get them in the door by using exploratory words. When Google changed a call to action from "Book a room" to "Check availa

Convert more leads by using exploratory wording in your CTAs.

If your wording suggests that a potential customer will need to make a commitment before they're ready, they'll often walk away. Get them in the door by using exploratory words.

When Google changed a call to action from "Book a room" to "Check availability," form engagement increased by 17%. It seems that many potential customers avoided the original CTA because it sounded like a commitment. And they were more open to the exploratory CTA because they felt that they had more time to assess their options. Conveniently, once a potential customer invests time and learns more about an offering, they'll be more likely to make a commitment. So consider softening any firm CTAs, marketing copy, etc. Gene Maryushenko of Swipe uses the example of "Give it a try" instead of "Create an account."

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Top Milestones: Your apps, your rules❗

Sunday, August 29, 2021

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Saturday, August 28, 2021

Also: 1K paid community members in 10 months! Dru Riley shares his top lessons. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Instead of promoting your newsletter, get more subscribers by promoting specific content

Thursday, August 26, 2021

It might seem odd, but promoting your newsletter is not the best way to promote your newsletter. Boost subscriptions by promoting specific pieces of content. Josh Spector of [For The Interested](https:

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Thursday, August 26, 2021

Also: Insurance isn't so boring anymore with the rise of niche products and new opportunities for founders. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Get more eyes on your content by targeting keywords with zero search volume

Tuesday, August 24, 2021

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Saturday, October 16, 2021

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Why Start Page will be your new favorite landing page tool for your business ✨

Friday, October 15, 2021

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Friday, October 15, 2021

View in browser October 14, 2021 Top News * Microsoft's LinkedIn said today that it's shutting down the version of its professional-networking site that operates in China, marking the "end

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Friday, October 15, 2021

CEE's 2021 boom | The next speedy delivery wave: medicine View this email in your browser Hi Sifted Reader, There's a Swedish fintech taking the UK by storm — and it's not Klarna. Why is

Silicon Valley’s real competitor

Thursday, October 14, 2021

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