Chinese Seller Replaces “The Hobbit” Listing Page with Prostate Massager

J. R. R. Tolkien fans were in for a big surprise when one of the author’s best-selling books on Amazon had its product details replaced with those of a product that’s, let’s just say… not meant to be enjoyed by reading.

The listing for The Hobbit was sabotaged by a Chinese seller, replacing the title, bullet points, and pictures with that of an adult toy.

Listing hijacking, as this nefarious tactic is called, is nothing new on Amazon.

But how does it happen? And if a product that’s as popular and mainstream as The Hobbit couldn’t escape sabotage, what can you do as an Amazon seller to protect yourself?

Read the story to find out.


Chinese Seller Replaces “The Hobbit” Listing Page with Prostate Massager

 

 

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