🦧 Almighty Marketer Newsletter: Issue 11

Marketers, we control what the world sees. Every week you will receive an email with the greatest marketing knowledge online. Entire marketing strategy breakdowns, marketing news, unique resources, & video strategies. 
All previous issues are posted inside our Marketers Utopia.

Marketing Breakdown
Someone once told me that they like to dip old fort cheese wrapped in bread into hot chocolate. 
I tried it, and it’s actually amazing. 

The theme for today is complementing relationships- I always have a point. 

You already know that increasing website speed = Increased conversion.

As marketers, conversion % falls on us, so it’s essential to gain at least an overview of all the factors. 

So, we’re going to focus on 6 ways you can improve your website load time. 

Google’s unwritten rule is 3 seconds; I’ve eaten things that have been on the floor for longer (5-second rule generation). Google says that almost 50% of websites don’t even come close to that, but that stat is actually irrelevant for you. 

It’s you vs. you- except with less money wasted. 

First- check your Page Speed- https:
//developers.google.com/speed/pagespeed/insights/
Tip#1 At the top: CSS > JS
The first optimization to perform is to move CSS to the head and JS to the bottom. Ensure the stylesheets go in the <head> section of your page structure, and all the scripts are moved to just above the closing </body> tag of your page. 

Tip#2 Server Provider
Choose a server provider that doesn’t hinder your website speed, such as shared hosting. Instead, opt for Virtual Private Server, Dedicated, or Cloud Servers. 
Tip#3 Page Cache
Utilize page caching - With caching, it’s possible to store the finished HTML page and serve it to the user right away. 
Tip#4 Use a CDN
Use a Content Delivery Network (CDN ), which gathers data from the nearest location, and distributes server load across different servers instead of just opting for one. 

Tip#5 Compress Image Sizes 
Compress images, which can help reduce sizes up to 80%. Use JPG for complex illustrations and PNG for graphics, stats, screenshots, etc. You can also utilize image optimization plugins and image optimization tools, like Shopify’s free image resizer. 

Tip#6 Optimize for Mobile 
Everything should be focused on and designed for mobile-first, always. 

Marketing News

The Google Gods have spoken once again. 

Ad Strength over Quality Score all day, every day. 

In the latest PPC update, it turns out that your Ad Strength is more important than your Quality Score, and this is where your focus should be. Converting your Ad Strength from “Poor” to “Excellent” can increase your conversions and clicks by approximately 9%. 
Google also announced last week that Expanded Text Ads would no longer be supported; instead, Responsive Ads will be the main focus.
So...now that we know this, the focus needs to be on understanding and improving your Ad Strength.
Here’s Google’s definition of how Ad Strength is calculated, and I’m not just pasting this to meet the word count because there’s really not that much more to add to this segment. 
Ad strength has two components: the overall rating that indicates the effectiveness of a relevant ad and the specific action item(s) that can improve the strength of the ad.

Marketing Resources
PixelHunter.io - Resizes your images with AI for any social media platform 
MixKit.co - get amazing digital assets from images to music & videos
Pixlr.com - a perfect alternative to photoshop if you don't want to pay for it. It's perfect for beginners and even pros

Automate your Instagram Content Creation With Your Own AI Assistant
Here's the truth,
Instagram is a pile of cash for you and I. Everyday influencers, brands and theme page owners are providing value on the application and getting sales flowing into their lives like a waterfall. 
They can do this because of 2 main elements

High quality content 
Consistency 

And honestly, it sounds so easy for us to do but when the moment comes to create the content we are sitting there with a blank face. 
This is why we created Social Studio
AI is taking over the content industry and we crafted our own software to help you create your month's Instagram content and designs in minutes.
Your entire Instagram journey from
Finalizing post content to designing the post to scheduling can all be done in the app with your own Artificial intelligence assistant.
This content revolution is here and we want you to be a part of it.
Click the link below to learn more.
LEARN MORE

Video Breakdown  
Wealth Wednesday with WizOfEcom + CamDuncan Q&A | 09/08/21 | The Utopia

Much love,

Wiz of Ecom

🦧 Almighty Marketer Newsletter: Issue 11

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