Increase conversions by using dynamic content blocks in emails.

We all know that tailoring your messaging to specific segments can boost conversions. Get the benefits of tailored messages without all the extra effort by using dynamic content blocks.

Dynamic content blocks are an underutilized feature available on most email service providers. They allow you to create one email that shows different variations of a message to different segments of subscribers, based on preferences, behavior, etc. Tailored content like this can dramatically boost click-throughs and conversions. And by using dynamic content blocks, you won't have to spend the time and energy involved in creating multiple emails.