Hi Reader,

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In the last few weeks, I've been thinking a lot about matchmaking.

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No, not the Tinder kind (I'm happily married 😉)

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I'm thinking about matchmaking for course creators.

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Because launching and growing an online course is no small feat. Creators need help!

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You can't teach, market, organize, write, and design all on your own for long.

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And I know several course creators who are looking for help with course management or content at the moment.

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On the other side are freelancers and creatives passionate about the online education space and want to help course creators succeed (like me).

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How can the two meet?

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The solution: a job board dedicated to course creators and those who want to help them.

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Niche job boards are on the rise, like this one exclusively for marketers (H/T Charlotte Crowther). So, why not for online education?

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I have an early MVP ready and am looking for course creators who'd like to list a job and freelancers who want their profile featured (and are willing to give me feedback 😃).

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If this sounds interesting to you, hit reply!

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Now, here's what I want to share with you this week.

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✍️ Copywriting

Billy Broas @BillyBroas The best marketing writing is human. Tell stories about individuals, not people as a whole. Or as E.B. White put it... “Don’t write about Man. Write about a man.” July 22nd 2021 0 Retweets 5 Likes

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​4 rules to get the most out of working with a copywriter ✍️​

Having a copywriter at your side is your secret weapon in business. If you use their potential to the fullest. Many don't, unfortunately. When you hire a copywriter, follow these 4 rules to make the most out of working together.

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​What writers can learn from Ted Lasso​

The second season of my favorite show of 2020 is starting 🙌! Ted Lasso is not only funny and heartwarming but also full of valuable lessons. And my friend Charlie pulled out the best writing lessons. My favorite: We're taught to avoid cliches...but what if you took it to the extreme?

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🤓 Online Courses

Andrew Barry 🦁 @Bazzaruto When structuring a live session for your online course, aim for the following mix of content - 5% Why - 20% What - 60% How - 15% What Next January 15th 2021 12 Retweets 100 Likes

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​Learning experiences come in different formats​

I've made an attempt to sort them considering two dimensions...

⏳time and 🧑‍🏫 level of guidance. And distill what this means for the students and course creators. What's your preferred format? Did I miss something?

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​For the online course junkie: Create a skill development plan ​

I'm so guilty of buying online courses because of FOMO. Luckily, Marie Poulin offers a way out. What if you knew which skills you need to develop to reach your goals? And that could act as a decision filter for buying new courses.

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📈 Productivity

Haider Al-Mosawi 🚢 (26/100 YouTube vids) @haideralmosawi 4 Steps to Incredible Productivity: 1- Clarify WHAT you want to accomplish (what “done” looks like) 2- Clarify HOW you will do (what “doing” looks like) 3- Resolve feelings about outcomes (e.g. fear of failure) 4- Resolve feelings about experiences (e.g. boredom) May 31st 2021 4 Retweets 25 Likes

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​Lessons learned from sending my newsletter 52 weeks in a row​

My newsletter turned 1 last week 🎉🎂. In true building in public fashion, I want to share a look behind the scenes and my lessons learned from sending 52 newsletters.

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In no-code mode,

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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PS: Have you already registered for the Film Your First Video Workshop on July 27 at 2 pm ET?

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If you hate being on camera but know how powerful videos can be to grow an audience and communicate effectively with coworkers/clients, we'll help you create your first videos 📹🎬

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And if you're a founder who wants to stand out in the busy inboxes of decision-makers, join our Video Pitching for Founders Workshop on August 3 at 2 pm ET.

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PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That's where you can also find the archive of all previous newsletter editions!