Hi Reader,

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My 'Scale Your Impact' newsletter is turning 1 🎂🎉

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I can't believe it's been 52 weeks since I sent the very first one to 10 people last summer during Write of Passage.

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The first edition was titled "What makes copywriting the most profitable skill in business?" and the structure looked vastly different from what you see now. You can read it here if you're curious. ​

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Since then, the subscriber count has grown to 356. The average open rate is 56.7% and the emails have an 18% click rate.

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I truly appreciate every single one of you opening and reading what I put together every week 🙌🥰 And I love getting replies.

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Now I have a small ask:

If you've gotten value from this newsletter, would you share a short testimonial with me?

I want to feature it on the newsletter landing page to help more people.

I'd really appreciate it 😃!

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Here's what I want to share with you this week.

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✍️ Copywriting

Dickie Bush 🚢 @dickiebush Behind every piece of great writing was a writer who didn't think it was good enough. July 16th 2021 15 Retweets 136 Likes

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​Are you matching your reader's expectations? 😯​

People don’t land on your page with a parachute...coming out of nowhere. They've clicked something that led them there. Whatever they’ve seen beforehand has created certain expectations in their heads. Here's an easy way to make sure you're always fulfilling them.

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​The Copywriter's Guide to the Galaxy​

Kjell V. put together everything he's learned about copywriting on one page. It covers copywriting principles, audience research, landing pages, and email marketing. If you're looking for a quick entry into the world of copywriting, this is it!

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🤓 Online Courses

Aarushi Singhania @singhania_aa How do we play long-term infinite game in cohort-based courses? Leverage and nurture your alumni community as they are your most valuable asset - they can play many roles as alumni mentors, referral partners, advisors, first hires, and lifelong members. July 16th 2021 0 Retweets 4 Likes

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​How to structure your online course: Developing your curriculum​

It all makes sense in your head. But whenever you try to turn your thoughts into an outline for your course, things get slippery. So, how do you approach curriculum design? Here's a 3-step process.

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📈 Productivity

Danny Miranda @heydannymiranda My “talent” comes from doing the same boring thing over and over - with a smile July 15th 2021 0 Retweets 7 Likes

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Over the last weekend, I spent 4 glorious days in Berlin.

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During that time, I didn't write any atomic essays, I didn't check Twitter, and I only sporadically opened my emails.

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What I did do: walked 67k steps and biked several kilometers through the German capital during the most wonderful summer weather, went to a museum, saw a movie in the cinema, watched the sunset with a cocktail in hand, followed the final of the Euro cup, ate a ton of ice cream...

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And I met more people IRL that I know from various online courses.

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Tina Nayak @tinanayak23 And we are meeting like really in person. 🤩🤩🤩 @artlapinsch and @julia_saxena Energized with ideas 💡 pic.twitter.com/oqMKhqvUXd July 10th 2021 1 Retweets 23 Likes

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Taking the days off felt awesome!

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So, when it was time to come back to my usual routine, I felt some resistance. (Is that a sign that I need more time off?)

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One forcing function was this newsletter! I wanted to have fresh atomic essays to share with you, so I had to get back to writing quickly.

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And as soon as I started, I got the joy and energy from writing and publishing back!

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Starting is always the hardest part.

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It's back to business,

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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PS: Cam and I are running free workshops again to help you get comfortable on camera and create your first videos 📹🎬

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So, if you'd rather do your taxes than be on camera, join us for the Film Your First Video Workshop on July 27 at 2 pm ET.

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And if you're a founder who wants to stand out in the busy inboxes of decision-makers, join our Video Pitching for Founders Workshop on August 3 at 2 pm ET.

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PPS: Know anybody who would benefit from this newsletter? Send them to this page so they can sign up. That's where you can also find the archive of all previous newsletter editions!