Hi Reader,

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"How long should I keep the cart open and accept new students during my launch?"

That's a question so many course creators have asked me in the last year.

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And my standard answer usually was: 7 to 10 days.

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It's a best practice, and I get why.

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Launches are like events. You drum up excitement, create urgency, and a bit of FOMO to pull people out of their inertia and get them to act.

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But then, I began to question if there are other routes to a successful launch. And I noticed how some course creators adopted approaches different from the "classic launch window."

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That let us to experiment with a new approach for the launch of Minimum Viable Video's third cohort.

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(If you're new here...MVV is how ambitious professionals get comfortable, confident, and competent on camera to accelerate their careers and grow their businesses with videos.)

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We've already opened enrollment at an early bird price that's available until 14 September. Then the price will go up. We'll close the cart about 2.5 weeks later so we can start the course on 11 October.

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I'm curious what difference this approach will make. Of course, I'll keep you posted so you can learn from our success...or mistake.

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Btw, I've also updated the sales page for this launch. Check it out here.

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Now, here's what I want to share with you this week.

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✍️ Copywriting

Nathan Rodgers @nathanarodgers The first and best marketing secret I learned, and I have seen it done by most of the top experts, is this: Find the words your target audience is already using to describe their pain, frustrations, desires, questions, etc., and use those exact words in your marketing. July 29th 2021 0 Retweets 0 Likes

The ultimate shortcut to writing great copy: Let your audience write it for you.

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​Everyone needs a swipe file: Here's why and how to create one​

A swipe file is your own collection of inspiring copy (and/or designs) that you've come across. It will save you in the inevitable moment when you're stuck. If you want a shortcut, I've already created a swipe file specifically for course creators with the best landing pages, sales pages, and course names. Click here to access it!

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🤓 Online Courses

Andrew Barry 🦁 @Bazzaruto Running an online course is an exercise in balancing two things: 1. the perception of value (more content) 2. an optimized learning experience (more doing) July 16th 2021 0 Retweets 22 Likes

When it comes to content in online courses, less is often more. The focus has to be on helping students implement and take action.

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​Why we need a Glassdoor.com for courses ​

Building a course is what people do now. But is it always with the right intentions? Some people have a clear advantage in the course creation game and could easily dominate. So, how can students find the best teachers? Here's why we need the Glassdoor for courses.

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​Divided by timezones, united by pixels: The age of cohorts in the cloud​

Aarushi (one of my brilliant fellow peer supporters in ODCC) shares her take on what needs to happen in the next 12 months to continue building the momentum for cohort-based courses. She includes 10 points to help your CBC succeed. (When you scroll through the article, you'll come across yours truly 😊)

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📈 Productivity

⚡️ Ev Chapman | The Daily Creator | 1️⃣2️⃣2️⃣ Days @evielync Every creator starts at 0 It’s never too late to let today be day 1 💛 July 28th 2021 1 Retweets 28 Likes

Time will pass anyway, might as well start now.

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​9 things that make marketing yourself & your creations hard​

Sometimes often we're our own worst enemy. I've struggled with all of these things. Still, starting to create online is one of the best and most rewarding things I've done. Can you relate?

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Packing for a trip to my favorite city in the world (Amsterdam),

Julia
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Your Copywriter & Online Course Specialist

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PS: Just for fun 🌻sunflower field behind my parent's house in Germany at sunset.

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