Growth Bite: Get more signups by delaying registration

Signup flows inherently involve some friction. To boost conversions, consider delaying that friction until after a user experiences the product's value. By allowing people to use your product before signing up, you can reduce friction substantially a

Get more signups by delaying registration.

Signup flows inherently involve some friction. To boost conversions, consider delaying that friction until after a user experiences the product's value.

By allowing people to use your product before signing up, you can reduce friction substantially and make it easier for them to experience the product's value. And the more time they spend, the more invested they'll be in the product. This is particularly true when they're building something (e.g. graphics, landing pages, etc.), thanks to the IKEA effect. And all of this can result in higher conversions. So consider allowing users to access features prior to registering. Then, when they want to save their progress (or do some other meaningful action), ask them to sign up. Make sure you're transparent from the get-go, particularly if a paywall is involved. And don't leave them high and dry — they should still be able to make use of what they did in some way, even if they don't want to sign up.

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