Growth Bite: Consider a combined B2C/B2B model to skyrocket revenue

Hoping to reach a bigger pool of prospective customers while staying on-brand? If you're a B2C, consider adding a B2B offering (and vice versa). [Coursera](https://www.coursera.org/) started with a B2C model, then added a B2B offering (upskilling emp

Consider a combined B2C/B2B model to skyrocket revenue.

Hoping to reach a bigger pool of prospective customers while staying on-brand? If you're a B2C, consider adding a B2B offering (and vice versa).

Coursera started with a B2C model, then added a B2B offering (upskilling employees) later. Now, B2B sales bring in roughly a third ($136MM) of the company's revenue. They didn't change their positioning to do this. Their primary landing page still focuses on B2C, but they added a section that shows the B2B offering and links to a subdirectory for businesses. Importantly, Coursera uses different messaging for each target audience. When speaking to B2B prospects, they focus on the ROI and name-drop their biggest B2B customers. For B2C, however, they show off free courses and focus on their mission of democratizing education. In addition to messaging, they tailor their SEO by targeting the specific keywords that business prospects will search. And then, when they've got a lead, their onboarding is white-glove. As you can see, there's a lot involved in targeting these two very different types of customers. In most cases, it's best to target one or the other initially. But once you have one type of customer firmly in hand, a combined model could take your business to the next level.

Indie Hackers | Stripe | 510 Townsend St, San Francisco, California 94103 
You're subscribed to the Indie Hackers Growth Bites newsletter. Click here to unsubscribe.

Key phrases

Older messages

🗞 What's New: Epic vs. Apple

Tuesday, September 14, 2021

Also: Top reads for indie hackers! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Get more signups by delaying registration

Monday, September 13, 2021

Signup flows inherently involve some friction. To boost conversions, consider delaying that friction until after a user experiences the product's value. By allowing people to use your product

Top Milestones: Project is closed.

Sunday, September 12, 2021

Top milestones for the week from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Creator economy class wars

Saturday, September 11, 2021

Also: Micro private equity can help accelerate your journey to profitability. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Increase conversions by using dynamic content blocks in emails

Thursday, September 9, 2021

We all know that tailoring your messaging to specific segments can boost conversions. Get the benefits of tailored messages without all the extra effort by using dynamic content blocks. Dynamic content

Your Monday Briefing

Sunday, September 19, 2021

France recalls its US and Australian ambassadors. View in browser|nytimes.com Continue reading the main story Morning Briefing, Asia Edition September 20, 2021 Author Headshot By Amelia Nierenberg

Lucid Air puts Tesla in rearview mirror by earning 520-mile EPA range rating

Thursday, September 16, 2021

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo Thursday, September 16, 2021 • By Alex Wilhelm Hello and welcome to Daily Crunch for September 16, 2021. We are still on the countdown to

Startup Digest Reading List - Chief Product Officer, Asking Dumb Questions, U.S. Super Apps

Monday, October 25, 2021

Gm. One quick personal update this week: FTX, one of our portfolio companies at Race, raised $420M f Startup Digest Reading List Issue #177 — View online — Suggest a link Startup Digest Reading List A

Growth Bite: Increase ebook sales by highlighting shareable quotes

Monday, October 25, 2021

Writing an ebook? Help people help you by emphasizing specific quotes and making it easy for readers to share them. When writing content, it can be helpful to include shareable assets — eg highlighted

A Special 20% Discount on All Our Development Services

Monday, October 25, 2021

Don't hesitate! Make it happen. Take your idea to the next level. We are moblers - an experienced, professional, award-winning digital development powerhouse, and we are giving a Special 20%

Butternut, SquareOne, SmartPaste, Text Me Crypto, WiziShop, and more

Monday, October 25, 2021

Share photos and videos privately with the friends you were with BetaList BetaList Daily Entourage Share photos and videos privately with the friends you were with WiziShop Exclusive Perk SEO-powered e

Today's startups in 10 words

Monday, October 25, 2021

10words.io Discover new apps and startups in 10 words or less Valotalive: Workplace Digital Signage Software Mossy Globe: Discover Curated Guides To America's National Parks SMSDripp: Most

Opening Gates to The Culture of Experimentation

Monday, October 25, 2021

Curated content from the world of growth in your inbox! Sign up for GrowthHackers Conference We are opening the gates! GrowthHackers Conference starts in a few minutes, at 9 am PDT! If you already have

🦄 Bilt Rewards: Earn rewards by paying rent

Monday, October 25, 2021

Bilt earns you rewards points each time you make your rent payments. It does this with its credit card, the Bilt Mastercard, which allows you to make your rent payments with a card (as opposed to cash)

- Once in a lifetime opportunity

Monday, October 25, 2021

- Hands down this is the biggest opportunity in online marketing that we've seen since the very first Google and Facebook ads. We've seen it take a brand new E-commerce business from $0 in

The Packy McCormick Universe

Monday, October 25, 2021

How he grew Not Boring from 500 to 80000 subscribers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Inverted Passion] Marketing needs to deliver more than it asks

Monday, October 25, 2021

Here's a new post on InvertedPassion.com Marketing needs to deliver more than it asks By Paras Chopra on Oct 24, 2021 02:19 am There's typically an information asymmetry between what sellers