⚡ MC - Competitive Content Marketing Analysis

Hello everyone,

Today's issue covers several ways of getting media attention, and the ROI some indie hackers got from being featured in the press.

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Display prices in each visitor's currency to improve conversions

If you've got potential customers in other countries, don't show pricing in a static currency. Boost conversions by displaying the currency that's relevant to each visitor.

You can increase growth rates by 30-45% by displaying prices in a potential customer's currency. It creates a more personalized experience and saves them the friction of converting the price themselves. Check with your payment processor to see if they have an easy solution for this — most do. 

Tip: If you want to take it one step further, you can also consider incorporating Purchasing Power Parity into your pricing.

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Snippets

• TikBuddy Chrome extension is a comprehensive and premier stats toolkit for TikTok creators and brands. With TikBuddy, you can view any TikToker Stats, TikTok video data in real-time, track & compare any competitor, and do an objective analysis.
  
• Sonr helps you share files effortlessly and without limits. It's just like Airdrop but for everyone.
• Luma is one of the best link-in-bio tools. You can show off your work, collect email addresses, and sell products using it.
• Gumroad — Don’t know who needs to hear this, but “just launch it, then improve it.”
• Aazar Shad — Marketing folks should not have ad blockers. Looking at other ads helps you what to do & not do.
• Mitch — Career tip: Google your question before you ask it.
• You will be the same person in five years as you are today, except for the people you meet and the books you read. —John Wooden

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Worth Reading

1. How to do a competitive content marketing analysis, by Ellie Mirman

2. Facebook’s stock dropped after concerns about the impact of Apple’s privacy changes on its ad campaigns performance. A detailed blog post from Graham Mudd, Facebook’s VP of product marketing. A snippet: “Our estimate is that in aggregate we are underreporting iOS web conversions by approximately 15%“

3. An AMA with Jon Yongfook after reaching $22k MRR

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 Good Findings

• The Business Inquirer covers the most interesting tech-enabled business acquisition opportunities. Written for entrepreneurs, search funds, investors, and business owners.
• Softr — Turn your Airtable database into a full-stack web app without code. Try it for free or use code INDIE-LETTERS-30 for 30% off our Pro Plan.

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Gif / Illustration

It happens to me every time 👇

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