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Hi Sifted Reader,

Lots of us have got used to our working from home routines, but new data shows that employees who choose the office might be offered a higher salary than their stay-at-home colleagues. In today's newsletter, we run through the WFH pay gap data, plus...
  • How to pitch in a patriarchy
  • Creator economy startups to watch
  • How green is on-demand grocery?
  • First-time tips for getting into VC

\Venture Capital

How to pitch in a patriarchy


Pitching in a patriarchy is something Aisling Byrne, the founder of clothes swap app Nuw, says she think about on an almost daily basis.

The odds are stacked against female founders. In 2020, just 2.3% of venture capital went to startups led by women.

Here are 7 things Byrne says can help.

\A message from our sponsor FinTech Innovation Lab 

Apply to FinTech Innovation Lab London now


Accenture’s 2022 accelerator will connect top B2B fintechs with decision-makers at over 40 leading European financial institutions.

Don’t miss out — applications close October 7.

\For Members Startup Life 

Creator economy startups to watch, according to top investors


The global creator economy – an industry formed of influencers, independent creators and social media personalities who monetise their digital audience – is estimated to be worth over $100bn.

Following a pandemic-induced rise in creators and influencers, the sector is experiencing a boom – and investors are taking note.

We asked them which companies are making waves. 

If you're not yet a Sifted member, subscribe here for as little as £19 per month.

\For Members Sustainability

How green is on-demand grocery?

Fresh groceries on your doorstep in 10-20 minutes, with just a few clicks on your phone — what’s not to love?

Well quite a lot, some people say, if you care about the environment. 

Here are the industry's eco-credentials.

\Startup Life  

40% of UK employers admit to paying remote tech workers less


Lots of us have got used to our new working from home routines, and it's saving employers money too. But new data suggests that people who choose to work remotely could be losing out on pay. 

We analysed the pay gap.

\Venture Capital

First-time VC tips for how to break into the industry

Breaking into venture capital is hard. It’s a small, closed industry and many jobs aren’t even advertised. 

But it is possible. We spoke to three young VCs who’ve just secured their first jobs in the industry.

Here's how they did it. 

\Sponsored by Sosa

How to get the rest of your company to buy into open innovation

Whether it’s an energy company looking to reduce its carbon emissions, a manufacturing giant looking to optimise its operations or a bank seeking to expand its service offering, open innovation is a proven way to achieve ambitious goals, fast. 

But what do you do when you hit the ‘no’ wall?

News that Matters

🇩🇪 1nce, a German startup working on IoT network services, has raised $50m, with funding from Deutsche Telekom and SoftBank.

🤑 Looking to fund a foodtech company? VC firm Five Seasons has closed a new €180m fund for Series A and B investments. It's got a focus on consumer-focused food with an environmental impact. 

🍏 Katoo, a foodtech startup that wants to revolutionise the food supply industry, has raised €6m in new funding, led by Spanish investor K Fund. 

🏫 Euan Blair, founder of edtech company Multiverse (and son of former PM Tony Blair), is now worth £160m after the company raised $130m in new funding

💰 Stockholm-based insurtech Hedvig has raised €39m in a Series B round led by Anthemis. The company says the new funds will further European expansion. 

🧬 Lifebit, which works on genomic sequencing to create biomedical data for drug discovery, has raised $60m in a round led by Tiger Global. 

💸 TransferGo, a money transfer company, has raised a $50m Series C round led by Elbrus Capital and Black River Ventures. 

Sifted Suggests

😀 How to get into a product role at your startup. Aamir Chrishtie wasn't always a product manager: here's how he made the move

🌊 We'll all be eating seaweed soon. There's an army of startup founders, farmers, product developers and investors that are betting it will soon be part of all our stable diets. 

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Amy Lewin
Deputy Editor

Get in touch with her at amy@sifted.eu
She loves a bit of reader feedback.
Freya Pratty
News Reporter

Send her your news at freya@sifted.eu
Or find her (occasionally) tweeting @FPratty
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A $680m Series B | Tiger's 27th European investment this year | LGBTQ+ sexual health View this email in your browser Hello Sifted Reader, Europe has been taken over by NFT mania. Yesterday, NFT-

Neobanks doing BNPL: smart or stupid? 🤔

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Monday, September 27, 2021

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Friday, September 24, 2021

Domain names. How important are they...really? Sometimes they are not that important. Other times, they can be critically important...and valuable! Well, I just bought a domain yesterday for the most

hot tech men

Thursday, October 21, 2021

China venture $. Taking on SWIFT. Dank pie chart. VIEW IN BROWSER CBINSIGHTS October 21, 2021 Bed breakfast & beyond Hi there, Here is this week in charts. THIS WEEK IN CHARTS Source: CB Insights

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Thursday, October 21, 2021

SaaSHub logo SaaSHub Weekly - 21 Oct Our weekly list of useful, trending and featured products BeatSense logo BeatSense Discover great music hand-picked by real people, in a single click. FREE and in

Growth Bite: Increase the price of digital products as sales go up to invoke urgency

Thursday, October 21, 2021

Digital products don't lend themselves to scarcity in the same way physical products do. Consider increasing urgency and sales with pricing that goes up as more products are sold. Steph Smith made

We want to publish your story on Start it up

Thursday, October 21, 2021

9 writing prompts to inspire you to put pen to paper and share with us the importance of writing in your life. View this email in your browser Logo We want to publish your story Submission Call: Why Do

Serverless SaaS, Vaazo, Online Screen & Webcam Recorder, Hexane Technologies, and Pluddy App

Thursday, October 21, 2021

Build a SaaS product faster with Next.js & Firebase BetaList BetaList Daily Serverless SaaS Build a SaaS product faster with Next.js & Firebase Vaazo Web scraping and automation tool Pluddy App

20 business ideas that can replace a $100k salary

Thursday, October 21, 2021

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Today's startups in 10 words

Thursday, October 21, 2021

10words.io Discover new apps and startups in 10 words or less Carefully: Give Care. Get Care. Exchange childcare with people you trust Warpdrive: Instant, shareable desktop automations for teams

How to impress investors during your fundraise

Thursday, October 21, 2021

Read actionable tips from VC Gale Wilkinson on the documents you need to fundraise, advice on pre-product market fit, and the State of VC. View in browser Not subscribed? Sign up here. seed report

Why Successful People Take 10 Years to 'Succeed Overnight

Thursday, October 21, 2021

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You're invited to our Ecommerce masterclass,

Thursday, October 21, 2021

If you are having trouble viewing this email, click here. Hey , Have you always wanted to start and grow an E-commerce brand from scratch? One of the best ways to do that is by learning from someone