A better way to plan your social media content 🗓

Hello there! 👋

The word 'calendar' appeared in our feature requests a whopping 247 times last year. 😱

The truth is, we built our original social media calendar nearly six years ago. It was more than due for a makeover!

Our totally re-designed, brand spankin' new calendar view will unlock new potential for your social media team (of one or many) and get you total visibility of your content schedule for the next week or month. 😍

P.S. You can learn more about our new calendar in our latest blog post. 

In today’s newsletter:

• Introducing a new social media calendar
• 8 tips and tricks from 6+ years of Instagram marketing
• Facebook launches Reels

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• The next chapter in Instagram’s brand story

• Instagram tests 'Selected People' for Stories, providing more control over your Stories audience
• Instagram launches new click to WhatsApp message ads to facilitate cross-app connection

Facebook

• Facebook launches Reels in the US
• Facebook Reels exits beta in the US with offers to pay creators for well-performing videos
• Facebook reveals which post types are demoted in News Feed
• Facebook announces Season 2 of its 'Social Skills' business tips video series

Twitter

• Twitter shares first look at coming NFT integration for profile images
• Twitter starts letting users tip creators with bitcoin

YouTube

• YouTube expands its $100 million Shorts fund to 30 more countries

Pinterest

• Pinterest launches the next stage of its Assistance Program for minority-owned businesses
• Pinterest celebrates Latinx diversity during ‘Hispanic Heritage Month’

TikTok

• TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
• TikTok reaches a billion active users, the latest milestone for the app

LinkedIn

• LinkedIn's working on paid events to provide new monetization opportunities

Audio apps

• New Clubhouse ‘Wave’ feature makes casual conversations easier
• Twitter launches live test of topics in Spaces to improve discovery

Others

• 20 success lessons from the top marketing blogs

 🔥 Hot Tip of the Week

⚡️ What's New at Buffer

🗓 Introducing a New Social Media Calendar

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

🏛 From the Buffer Archives

⏰ How to Find Your Best Time to Post on Instagram in 2021

Instead of relying on everyone being online at the same time, we try our best to communicate in a way that keeps conversations and decision-making open to all teammates, no matter where they are. This is called asynchronous communication.

⚡️ How Huel Uses Social Media to Reach an Audience of 400,000+

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

🔗 Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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