Social Media Today - How to meet shoppers' needs this fall

Making the Most of Back-to-School Shopping

This Back-to-School season, consumers are ready to buy. The National Retail Federation estimates Back-to-School spending will rise to an all-time high of $37.1 billion, fueled by post-pandemic demand. Retailers need to understand current consumer behaviors and create a strategy designed to meet shoppers’ needs.

In this playbook, explore key consumer trends to watch and how to capture your share of back-to-school shopping dollars. Highlights include:

• What today’s “Savvy Shoppers” are looking for
• The latest consumer behaviors of parents, college students, and teachers
• Ways to drive business beyond typical promotions and sales