Facebook fights FTC's new privacy themes in revised antitrust case

In the FTC’s revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight.
October 07, 2021

The Federal Trade Commission is testing the waters on a new approach to reining in monopoly power as it relates to privacy, and its revised antitrust case against Facebook is Exhibit A. Facebook says the agency's argument is baseless. Read more below.

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In the FTC’s revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight.

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This week’s Media Briefing looks at how publishers are sorting out the maintenance required to support the universal IDs seeking to replace the third-party cookie — and to avoid the revenue losses and privacy penalties they risk with faulty connections.

As marketing teams pursue alternative solutions to target the right audiences, this guide breaks down how AI is leading to positive campaign outcomes.

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If the amber light was flashing for hybrid working, for many it’s now showing red for a return to the office.

There is a growing “unreachable” segment of the Latinx population that is skipping traditional broadcast TV and watching TV via linear-programmed OTT apps.

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OMG’s purchase of Jump 450 is another sign that brand marketing and performance marketing overlap enough that the lines are getting blurred.

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E-commerce’s massive growth and the increased CX expectations have driven brands to reevaluate their current architecture to deliver more creative selling strategies while maximizing revenue.

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On Oct. 6, Politico Focus debuted a new website that contains case studies and sponsored content examples.

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Instead of trying to introduce people to the hummus or drive general brand awareness with its ads, the company aimed to increase purchase intent, particularly of its Sabra Snackers product.

The former editor-in-chief of The Root stepped into a role at HuffPost that had been vacant for more than a year, during which time staff experienced a company sale, layoffs and a pandemic.
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