Connected TV, measurement and more: Honest insights on the business of TV

The pandemic sped up many of the trends changing TV. Now that the world has begun to return to normal, there's a lot to rethink. How do streaming learnings inform linear? What does the end of the cookie mean for connected TV? How do advertisers keep ad frequency in check?

For brand and agency leaders, answering these questions is critical. That's why we're bringing together execs from across the industry at the Digiday Business of TV Forum in New York on November 1. Attendees will have the chance to connect and share insights on key topics, including:

• How much has advanced TV advertising actually advanced? An agency leader speaks to what progress has been made, to what ends, what work still needs to be done and what roadblocks need to be overcome.
• Measuring targeted ads across the board. An advertising measurement expert details how advanced TV’s and streaming’s ad measurement capabilities are developing and what work remains.
• Connected TV doesn’t have a cookie problem. Is that a problem? ​Hear how advertisers are dealing with the cookie’s absence in connected TV and how they're taking a data-driven approach to their ad buys.
• The automation of TV advertising is underway. A programmatic advertising expert lays out what the current landscape looks like for automating the ads running on TV and where the programmatic TV and streaming ad market is headed.

Reserve your pass below to join us for the chance to connect, learn and ultimately, grow your business.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

Invaluable for finding quality, forward-thinking technology partners to add product and ad revenue to our business.

This Old House Ventures, GM, Digital Video

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